Orkut

ORKUT is a social networking service which is run by Google and named after its creator, an employee of Google - Orkut Büyükkökten. The service states that it was designed to help users meet new friends and maintain existing relationships. Orkut is similar to other social networking sites. Since October 2006, Orkut has permitted users to create accounts without an invitation. Orkut is the most visited website in Brazil and second most visited site in India. The initial target market for Orkut was the United States, but the majority of its users are in India and Brazil.[1] In fact, as of May 2008, 53.86% of Orkut's users are from Brazil, followed by India with 16.97% [2] and 23.4% of the traffic comes from Brazil, followed by India with 18.0%.[3] Unlike hi5 and Friendster, it is not a popular website in the United States of America and Canada.

Originally hosted in California, on August 2008 Google announced that Orkut will be fully managed and operated in Brazil, by Google Brazil. This was decided due to the large Brazilian user base and growth of legal issues.



Orkut

The new Orkut interface
URL http://www.orkut.com/
Slogan Who do you know?
Alexa rank #13
Commercial? yes
Type of site Social Network Service
Registration required
Available language(s) multilingual
Owner Flag of the United States Google
Created by Flag of Turkey Orkut Büyükkökten
Launched January 2004
Current status Active

Contents


  • 1 History
  • 2 Features
    • 2.1 Scrapbook
    • 2.2 Communities
    • 2.3 Other miscellaneous features
    • 2.4 Orkut Redesign
    • 2.5 Orkut Applications
  • 3 Criticism
    • 3.1 Flooders and fake profiles
    • 3.2 Hate groups
    • 3.3 State Censorship
    • 3.4 Privacy
  • 4 Funny Error Message
  • 5 Security and safety
    • 5.1 Hacking accounts and communities with XSS
    • 5.2 MW.Orc worm
    • 5.3 HTTPS Not Obvious
    • 5.4 Session Management and Authentication Issues
    • 5.5 W32/KutWormer
    • 5.6 Other Attacks
    • 5.7 Private Album Hack
    • 5.8 Social Engineering
  • 6 Legal Issues
    • 6.1 Brazil
    • 6.2 India

History

Orkut was launched in January 2004 by search company Google, as the brainchild of Orkut Büyükkökten, a Turkish software engineer, who developed it as an independent project while working at Google. In late June 2004, Affinity Engines filed suit against Google, claiming that Orkut Büyükkökten and Google based Orkut on inCircle code.[8]

Originally, its membership was by invitation.[9]. By April 2008, Orkut's user base numbered at around 120 million, next only to MySpace.

Features

A user first creates a "Profile", in which the user provides "Social", "Professional" and "Personal" details. Users can upload photos into their Orkut profile with a caption. Users can also add videos to their profile from either YouTube or Google Video with the additional option of creating either restricted or unrestricted polls for polling a community of users.

Scrapbook

"Scrapping" is popular among the Orkut community as a form of offline and online communication. In December 2007, the ability to pop up alerts immediately when a scrap is received was added, adding instant messaging-like capabilities to Orkut.

Communities

Another feature of Orkut are "Communities". Anyone with an Orkut account can create a community on anything. One can post topics, inform users about an event, ask them questions or just play games. There are more than one million communities on Orkut with topics ranging from pizza to pasta. The first five communities on Orkut were started within 24 hrs of the site's launch. There were a total of 47,092,584 communities on Orkut as per March 24, 2008 4:25PM IST (+5:30 GMT). With the recent addition of the search topic feature in the communities, some Orkut communities become the in fact source for the website links to movies, e-books etc.

Other miscellaneous features

Members can make groups to join friends according to their wishes. Further, each member can become fans of any of the friends in their list and can also evaluate whether their friend is "Trustworthy", "Cool", "Sexy" on a scale of 1 to 3 (marked by icons) and is aggregated in terms of a percentage. Unlike Facebook, where a member can view profile details of people only on their network, Orkut allows anyone to visit anyone's profile, unless a potential visitor is on your "Ignore List" (This feature has been recently changed so that users can choose between showing their profile to all networks or specified ones). Importantly, each member can also customize their profile preferences and can restrict information that appear on their profile from their friends and/or others (not on the friends list). Another feature is that any member can add any other member on Orkut to his/her "Crush List" and both of them will be informed only when both parties have added each other to their "Crush List".

When a user logs in, they see the people in their friends list in the order of their logging in to the site, the first person being the latest one to do so.[10] Orkut's competitors are other social networking sites including MySpace and Facebook. Ning is a more direct competitor, as they allow creation of Social Networks which are similar to Orkut's communities.

There is a birthday reminder on the homepage of each user, which shows upcoming birthdays of that user's network friends.

Orkut users can decide the countries from which they want to get friends requests from. Or the person sending request has to verify the email address of the another person.

Orkut Redesign

On Friday, August 24, 2007, Orkut announced a redesign. The new UI contains round corners and soft colors including small logotype at upper left corner. The redesign has been announced on the official Orkut Blog.

By Thursday, August 30, 2007, most users on Orkut could see changes on their profile pages as per the new redesign. On the 31st, Orkut announced its new features including improvements to the way you view your friends, 9 rather than 8 of your friends displayed on your homepage and profile page and basic links to your friends' content right under their profile picture as you browse through their different pages. It also announced the initial release of Orkut in 5 new languages: Hindi, Bengali, Marathi, Tamil, and Telugu. Profile editing can take place by clicking the settings button under your profile photo (or alternatively, click the blue settings link at the top of any page).

On September 4, 2007, Orkut announced another new feature. You can now see an "Updates from your friends" box on the homepage, where you'll get real-time updates when your friends make changes to their profiles, photos and videos. Moreover, in case you want to keep some things on your profile private, Orkut has added an easy opt-out button on the settings page. Scraps (popularly word for messages in orkut) was also HTML-enabled letting users now interact in a more interesting manner.

On November 8, 2007, Orkut greeted its Indian users Happy Diwali in a very special way, by allowing them to change their Orkut look to a Diwali-flavored reddish theme.

On April Fools' Day 2008, Orkut temporarily changed its name on its webpage to yogurt, apparently as a prank.

On 2nd June 2008, Orkut has launched its theming engine with a small set of default themes.[11] along with this PHOTO tagging has also finally arrived at orkut.

Orkut Applications

On 16th April, 2008, Orkut began rolling out applications to everyone in India and then in phases to the rest of the world.[12] Currently, the number of applications in the application directory stands at 287 (as of 19 July 2008).

Criticism

Flooders and fake profiles

As with any online social networking community, a number of fake and cloned profiles exist on Orkut.[13] Due to the large number of users, and the deactivation of the jail system, the profiles were often left unremoved or, when removed, recreated easily. These profiles are normally created to troll, to spam, to flood or just for fun. It is not hard to find users owning more than one profile, with some stating they own hundreds.

In 2005 invisible profiles, communities and topics started to appear in Orkut. This could be achieved by using HTML escaping codes and 1x1 pixel photos to fool the engine behind the site.[14] This hole was later fixed, and currently there is a lower limit on profile image dimensions.

In August 2005 a freeware program was made in Delphi called Floodtudo ("tudo" in Portuguese means "everything" - this was developed by a Brazilian) specifically for flooding Orkut. It quickly spread through the users and was easily downloadable (the most common Floodtudo versions were 1.2, 1.5, 2.0 and 2.2). As this program was massively used by thousands of spammers, a big spam wave struck Orkut in September and October 2005.

As the flooding of Orkut was becoming out of control, the developers implemented some features in order to stop this. These features included not allowing two or more verbatim topics or scrapbook entries to be submitted, forcing the user to wait before posting another topic or scrapbook entry, and the usage of captchas, whenever a scrap entry is hyperlinked. They gave more rights to community moderators as well, so that users can be banned outright instead of relying on the developers to remove them.

Hate groups

There has recently been controversy revolving around the use of Orkut by various hate groups. Virulent racists and religious fanatics allegedly have a solid following there. Several hate communities focused on racism, Nazism and white supremacy have been deleted due to guideline violation.

In 2005, various cases of racism were brought to police attention and reported on in the Brazilian media.[citation needed] In 2006, a judicial measure was opened by the Brazil federal justice denouncing a 20-year-old student accused of racism against those of African ancestry and spreading defamatory content on Orkut.[15] Brazilian Federal Justice subpoenaed Google on March 2006 to explain the crimes that had occurred in Orkut.[16]

Anti-religion, anti-national, and anti-ethnic hate groups have also been spotted. Recently an Indian court has issued notices to Google on some of the groups. The Mumbai Police are seeking a ban on Orkut post objections raised by political groups. Groups denigrating various political leaders and celebrities have also emerged. Also in a reported case of 2005, racist groups have been reported. They were anti-Tamil groups. No names have been revealed yet.

State Censorship

Orkut was very popular in Iran, but the website is now blocked by the government. According to official reports, this is due to national security issues, and Islamic ethical issues about dating and match making. To get around this block, sites such as orkutproxy.com (now defunct) were made for Iranian users. Other websites such as Yahoo! Groups and Google Groups have communities dedicated to receiving updates on the newest location of Iran's Orkut proxy. Though it was once possible to bypass governmental blockage of Orkut, the site has closed its HTTPS pages on all anonymous proxies. Now it is almost impossible for ordinary users to visit this site inside Iran.[neutrality disputed] Many other sites have been published in Iran since Orkut's blockage, using the same social-networking model - examples include MyPardis, Cloob and Bahaneh. Of course, these websites run a high risk of being blocked as well, so they have their own censorship policies to meet Iran's unwritten regulations and rules of filtering.

In August 2006, United Arab Emirates followed the footsteps of Iran in blocking the site. This block was subsequently removed in October 2006. On July 3, 2007, Gulf News revisited the issue, publishing complaints from members of the public against Orkut communities like "Dubai Sex", and officially bringing the complaints to the attention of the state telecom monopoly Etisalat [17]. The ensuing moral panic resulted in a renewed ban of the site by Etisalat by July 4, 2007 [18], still in effect despite Google's promise to negotiate the ban with the UAE [19]. Saudi Arabia is another country that has blocked access to Orkut, while Bahrain's information ministry is also under pressure to follow suit [20].

Privacy

Earlier in Orkut it was allowed for anybody to view any one's pictures, videos as well as scraps. But this gave promotion to the people who started misusing the photos and videos and placed them on the internet with fake details. Many of them were vulgar, especially pictures of women. Moreover the scraps could be read easily.

Currently privacy covers such features as scraps (separately read and write access), videos, photoalbums, testimonials, applications. The following privacy levels are currently available to users: friends/friends of friends/everyone in the network. The user can limit visibility of her/his profile to a certain region or group of regions (that's what is called "network"); in this case outside of these regions no user information is available.

Initially, the common opinion was that out of the two major countries, only users in India will be interested in privacy on orkut, while Brazil, being a very open society, will not need it. In reality, the percentage of users choosing to hide their data is the same in India and Brazil. The only difference is that in Brazilian sector of there is a community "Quer privacidade? Sai do orkut" ("want privacy? get out of orkut") against other people's privacy.

Funny Error Message

Funny Orkut Error Message
Funny Orkut Error Message

Bad, bad server. No donut for you. Unfortunately, the orkut.com server has acted out in an unexpected way. Hopefully, it will return to its helpful self if you try again in a few minutes. It's likely that the server will behave this way on occasion during the coming months. We apologize for the inconvenience and for our server's lack of consideration for others.

This is a common error message when the Orkut server encounters heavy traffic. In this way Orkut developers show their sense of humor.

Security and safety

Hacking accounts and communities with XSS

On January 1, 2005 a Brazilian hacker called Vinícius K-Max attacked Orkut, stealing community ownership rights, using a cross-site scripting (XSS) vulnerability [21] [22]. Eventually, various phishing sites were developed with the intent of stealing other people's accounts and communities.

In December 2007, hundreds of thousands of users accounts were affected, using another XSS vulnerability and a worm. A user's account was affected when the user simply read a particular scrap containing an embed which caused the user to automatically become a part of a community on the site, without approval. The affected user's account was then used to send this scrap to everyone present in the user's friend list thereby creating a sort of a huge wave.

MW.Orc worm

On June 19, 2006 FaceTime Security Labs' security researchers Christopher Boyd and Wayne Porter discovered a worm, dubbed MW.Orc.[23]

The worm steals users' banking details, usernames and passwords by propagating through Orkut. The attack was triggered as users launched an executable file disguised as a JPEG file. The initial executable file that causes the infection installs two additional files on the user's computer. These files then e-mail banking details and passwords to the worm's anonymous creator when infected users click on the "My Computer" icon.

The infection spreads automatically by posting a URL in another user's Orkut Scrapbook, a guestbook where visitors can leave comments visible on the user's page. This link lures visitors with a message in Portuguese, falsely claiming to offer additional photos. The message text that carries an infection link can vary from case to case.

In addition to stealing personal information, the malware can also enable a remote user to control the PC and make it part of a botnet, a network of infected PCs. The botnet in this case uses an infected PC's bandwidth to distribute large, pirated movie files, potentially slowing down an end-user's connection speed.

The initial executable file (Minhasfotos.exe) creates two additional files when activated, winlogon_.jpg and wzip32.exe (located in the System32 Folder). When the user clicks the "My Computer" icon, a mail is sent containing their personal data. In addition, they may be added to an XDCC Botnet (used for file sharing), and the infection link may be sent to other users that they know in the Orkut network. The infection can be spread manually, but also has the ability to send "back dated" infection links to people in the "friends list" of the infected user.

According to statements made by Google, as noted in Facetime's Greynets Blog, the company had implemented a temporary fix for the dangerous worm.[23]

HTTPS Not Obvious

In and around April 17, 2007 users began reporting that secure (https) access to the Orkut login server was no longer available.

In fact, Google had changed the main login page to http delivery to improve efficiency, but the actual login remained secure using https in an iframe [24]. This information had not been well-published by Google, and did not give the users the reassurance of seeing the "secure connection" padlock in the browser. On July 17, 2007, a revised login page, which is delivered via https, addressed these issues.

Session Management and Authentication Issues

On June 22, 2007 Susam Pal and Vipul Agarwal published a security advisory on Orkut vulnerabilities related to authentication issues.[25] The vulnerablities are considered very dangerous in cybercafes, or in the case of man-in-the-middle attack as they can lead to session hijacking and misuse of legitimate accounts.[26] The vulnerabilities are not known to be fixed yet and therefore pose threat to the Orkut users.

A week later, on June 29, 2007 Susam Pal published another security advisory which described how the Orkut authentication issue can be exploited to hijack Google and Gmail sessions and misuse the compromised account of a legitimate user under certain conditions.

Joseph Hick performed an experiment on the basis of the advisories published by Susam Pal, to find out how long a session remains alive even after a user logs out.[27] His experiment confirmed that the sessions remain alive for 14 days after the user has logged out. It implies that a hijacked session can be used for 14 days by the hijacker because logging out does not kill the session.[28]

W32/KutWormer

On December 19, 2007, a worm written in Javascript started to cause havoc. Created by a Brazilian user, it automatically made the user join the virus related community and infect all friends' scrapbooks with copies of itself.

The worm is spreading through Orkut’s recently introduced tool that allows users to write messages that contain HTML code. The ability to add Flash/Javascript content to Orkut scraps was only recently introduced.[29][30] on March 3, 2008 W32/Scrapkut.worm was found. The worm attempts to spread itself by sending orkut users scraps that contains the link to the worm itself.Aliases Downloader.Banload.ONK (GRISoft) TR/Dldr.Orkut.A (Avira) Trojan-Downloader.Win32.Banload.auf (IKARUS) Trojan.DL.Win32.Banload.dzm (Rising) W32.Scrapkut (Symantec)


Other Attacks

Private Album Hack

In December 2007 a Brazilian hacker with the pseudonym "Rodrigo Lacerda" published a script that allowed users to scrape other people's private photos. The exploit consisted of generating album photo urls, due to their simple structure. See e.g. [1]

Social Engineering

Attacks on orkut using social engineering never stop. Among these the easiest kind is to offer a user to enter a script into the browser's address area, to "improve performance".

Legal Issues

Brazil

On August 22, 2006, Brazilian Federal Judge José Marcos Lunardelli ordered Google to release Orkut user’s information of a list of about two dozen Brazilian nationals, believed to be using Orkut to sell drugs and involved in child pornography by September 28. The judge ordered Google to pay $23,000 per day in fines until the information is turned over to the Brazilian government. The information the government is requesting would also be used to identify individuals that are spreading child pornography[31] and hate speech, according to the Brazilian government. As of September 27, 2006 Google has stated that they will not release the information, on the grounds that the requested information is on Google servers in the U.S. and not Google servers in Brazil, and is therefore not subject to Brazilian laws. In March 2008, the Minister of Justice broke the accounts, and the locked albums became opened only to the advocates. There is a possibility of Orkut erasing the pornographic accounts/profiles.

India

Of late, the number of Indians on Orkut has been increasing rapidly. On October 10, 2006, the Bombay High Court's Aurangabad bench served a notice on Google for allowing a hate campaign against India.[32] This referred to a community on Orkut called 'We Hate India', which initially carried a picture of an Indian flag being burned and some anti-India content.[33]

The High Court order was issued in response to a public-interest petition filed by an Aurangabad advocate. Google had six weeks to respond. Even before the petition was filed, many Orkut users had noticed this community and were mailing or otherwise messaging their contacts on Orkut[citation needed] to report the community as bogus to Google, which could result in its removal. The community continues to exist and had spawned several 'We hate those who hate India' communities.

Prior to the 60th Independence Day of India, orkut's main page was revamped. The section which usually displayed a collage of photos of various people, showed a stylized orkut logo. The word orkut was written in the Devanagiri script and was colored in the Indian national colours. Clicking on the logo redirects to a post by the orkut India Product Manager, Manu Rekhi,[34] on the orkut internal blog. There has also been some media outcry against Orkut after a couple of youngsters were apparently lured by fake profiles on the site and later murdered.[35]

On November 23, Bombay High Court asked the state government to file its reply in connection with a petition demanding a ban on social networking site, Orkut, for hosting an anti-Shivaji Web community.[36]

Recently, the Pune rural police cracked a rave party filled with narcotics.[37] The accused have been charged under anti-narcotic laws, the (Indian) Narcotic Drugs and Psychotropics Substances Act, 1985 (NDPS). Besides the NDPS, according to some media reports, the police were deliberating on the issue of charging the accused under the (Indian) Information Technology Act, 2000 perhaps because Orkut was believed to be one of the mode of communication for these kind of drug abuses.[38]

The Cyber police in India have entered into an agreement with Orkut to have a facility to catch and prosecute those misusing Orkut since the complaints is in a rising stage.


Google Health

Google Health is a personal health information centralization service by Google. The service allows Google users to volunteer their health records -- either manually or by logging into their accounts at partnered health services providers -- into the Google Health system, thereby merging potentially separate health records into one centralized Google Health profile.

Volunteered information can include "health conditions, medications, allergies, and lab results".[1] Once entered, Google Health uses the information to provide the user with a merged health record, information on conditions, and possible interactions between drugs, conditions, and allergies.[2]

The Google Health logo

The Google Health logo

Contents


  • 1 Privacy concerns
  • 2 Price and income
  • 3 History
  • 4 Architecture
  • 5 Partners
  • 6 Competitors

Privacy concerns

Google Health is an opt-in service, meaning it can only access medical information volunteered by individuals. It does not retrieve any part of a person's medical records without his or her explicit consent and action.[1] However, it does encourage users to set up profiles for other individuals. [2]

According to its Terms of Service, Google Health is not considered a "covered entity" under the Health Insurance Portability and Accountability Act of 1996; thus, HIPAA privacy laws do not apply to it.[3].

In an article covering Google Health's launch, the New York Times discussed privacy issues and said that "patients apparently did not shun the Google health records because of qualms that their personal health information might not be secure if held by a large technology company."[4] Others contend that Google Health may be more private than the current "paper" health record system because of reduced human interaction.[5]

Post-launch reactions to Google's stance that it is not a covered entity have varied. Some have been very negative, like the comments of ha.ckers.org blogger Robert "RSnake" Hansen[6] and those of Nathan McFeters at ZDNet[7]. Others, including Free/Open Source Software Healthcare activist Fred Trotter, argue that a personal health record service like Google Health would be impossible if it were HIPAA covered.[8]

Price and income

Google Health, like many other Google products, is free to use for consumers. Unlike other Google services, however, Health currently contains no advertising.[9] Google has not revealed how it plans to make money with the service, but a Wall Street Journal article says that Google "hasn't ruled [advertising] out for the future."[10]

History

Google Health has been under development since mid-2006. In 2008, the service underwent a two-month pilot test with 1,600 patients of The Cleveland Clinic.[4]

As of May 20, 2008, Google Health has been released to the general public as a service in beta test stage.

Architecture

Google Health's API is based on a subset of the Continuity of Care Record.[11]

Partners

Google Health can currently import health information from the following partners: The Beth Israel Deaconess Medical Center, The Cleveland Clinic, Longs Drugs, Medco Health Solutions, Quest Diagnostics, RxAmerica, Walgreens, SafeMed, and Healthgrades.[12]

Competitors

Google Health is a personal health record (PHR) service whose primary competitors in the United States are Microsoft's HealthVault and the open-source Indivo project. There are numerous other open-source and proprietary PHR systems, including those that compete outside the United States.



Google Finance

Google Finance is a website launched on March 21, 2006 by Google. The service features business and enterprise headlines for many corporations including their financial decisions and major news events. Stock information is available, as are Adobe Flash-based stock price charts.

Google launched a revamped version of their finance site on December 12, 2006, featuring a new homepage design which lets users see currency information, sector performance for the U.S. market, and a listing of top market movers along with the relevant and important news of the day. A top movers section was also added, based on popularity determined by Google Trends. The upgrade also featured charts containing up to 40 years of data for U.S. stocks, and richer portfolio options.

Google Book Search


Google Book Search is a tool from Google that searches the full text of books that Google scans, OCRs, and stores in its digital database. The service was formerly known as Google Print when it was introduced at the Frankfurt Book Fair in October 2004. When relevant to a user's keyword search, up to three results from the Google Book Search index are displayed above search results in the Google Web Search service (google.com). A user may also search just for books at the dedicated Google Book Search service. Clicking a result from Google Book Search opens an interface in which the user may view pages from the book as well as content-related advertisements and links to the publisher's website and booksellers. Through a variety of access limitations and security measures, some based on user-tracking, Google limits the number of viewable pages and attempts to prevent page printing and text copying of material under copyright.





Google Book Search
This image is a candidate for speedy deletion. It may be deleted after Monday, 10 March 2008.




Google Book Search screenshot
Developed by Google
OS Any (web based application)
Type Online Library Book Search
Website http://books.google.com/


The Google Book Search service remains in a beta stage but the underlying database continues to grow. Google Book Search allows public-domain works and other out-of-copyright material to be downloaded in PDF format. For users outside the United States, though, Google must be sure that the work in question is indeed out of copyright under local laws. According to a member of the Google Book Search Support Team, "Since whether a book is in the public domain can often be a tricky legal question, we err on the side of caution and display at most a few snippets until we have determined that the book has entered the public domain."

Many of the books are scanned using the Elphel 323 camera[3][4] at a rate of 1,000 pages per hour.[5] The rapidity of the scanning precludes checking the pages. Hence, some pages are not scanned or are scanned in such a fashion as to make them unreadable.[6][7][8][9]

As of 2006, Google has not revealed how many books they have already scanned. Google did say that it is scanning more than 3,000 books per day, a rate that translates into more than 1 million annually.[10] The entire project may exceed US$ 100 million.[11]. As of March 2007, The New York Times reported that Google has already digitized one million volumes at an estimated cost of US$5 million.

Microsoft started a similar project, Live Search Books, in late 2006 [12] which ran until May 2008, when the project was abandoned.

Contents

  • 1 Timeline
    • 1.1 2004
    • 1.2 2005
    • 1.3 2006
    • 1.4 2007
    • 1.5 2008
  • 2 Google Books Library Project participants
    • 2.1 Initial partners
    • 2.2 Additional partners
  • 3 Opposition and perceived shortcomings

Timeline

2004

  • December 2004—Google signaled an extension to its Google Print initiative known as the Google Print Library Project.[13] Google announced partnerships with several high-profile university and public libraries, including the University of Michigan, Harvard (Harvard University Library), Stanford (Green Library), Oxford (Bodleian Library), and the New York Public Library. According to press releases and university librarians, Google plans to digitize and make available through its Google Book Search service approximately 15 million volumes within a decade. The announcement soon triggered controversy, as publisher and author associations challenged Google's plans to digitize, not just books in the public domain, but also titles still under copyright.

2005

  • November 2005—Google changed the name of this service from Google Print to Google Book Search.[14] Its program enabling publishers and authors to include their books in the service was renamed "Google Books Partner Program" (see Google Library Partners) and the partnership with libraries became Google Books Library Project.

2006

  • August 2006—The University of California System announced that it would join the Book Search digitization project. This includes a portion of the 34 million volumes within the approximately 100 libraries managed by the System.
  • October 2006—The University of Wisconsin-Madison announced that it would join the Book Search digitization project along with the Wisconsin Historical Society Library. Combined, the libraries have 7.2 million holdings.[15]

2007

  • January 2007—The University of Texas at Austin announced that it would join the Book Search digitization project. At least one million volumes will be digitized from the University's 13 library locations.
  • March 2007—The Bavarian State Library announced a partnership with Google to scan more than a million public domain and out-of-print works in German as well as English, French, Italian, Latin, and Spanish.[16]
  • May 2007—A book digitizing project partnership was announced jointly by Google and the Cantonal and University Library of Lausanne.[17]
  • May 2007—The Boekentoren Library of Ghent University will participate with Google in digitizing and making digitized versions of 19th century books in the French and Dutch languages available online.[18]
  • June 2007—The Committee on Institutional Cooperation (CIC) announced that its twelve member libraries would participate in scanning 10 million books over the course of the next six years.[19]
  • July 2007—Keio University became Google's first library partner in Japan with the announcement that they would digitize at least 120,000 public domain books.[20]
  • August 2007—Google announced that it would digitize up to 500,000 both copyrighted and public domain items from Cornell University Library. Google will also provide a digital copy of all works scanned to be incorporated into the university’s own library system.[21]
  • September 2007—Google added a feature that allows users to share snippets of books that are in the public domain. The snippets may appear exactly as they do in the scan of the book or as plain text.[22]
  • September 2007—Google debuts a new feature called "My Library" which allows users to create personal customized libraries, selections of books that they can label, review, rate, or full-text search.[23]
  • December 2007—Columbia University was added as a partner in digitizing public domain works.[24]

2008

  • May 2008 - Microsoft tapers off and plans to end its scanning project which reached 750,000 books and 80 million journal articles [25]

Google Books Library Project participants

The number of participating institutions has grown since the inception of the Google Books Library Project;[13] The University of Mysore has been mentioned in many media reports as being a library partner.[26][27] They are not, however, listed as a partner by Google.[28]

Initial partners

  • Harvard University, Harvard University Library, Harvard + Google
  • University of Michigan, University of Michigan Library, Michigan + Google
  • New York Public Library, New York Public Library + Google
  • University of Oxford, Bodleian Library, Oxford + Google
  • Stanford University, Stanford University Libraries (SULAIR), Stanford + Google

Additional partners

Other institutional partners have joined the Project since the partnership was first announced.

  • Bavarian State Library, Bavaria + Google, Bayerische Staatsbibliothek + Google (in German)
  • Columbia University, Columbia University Library System, Columbia + Google
  • Committee on Institutional Cooperation, CIC + Google
  • Complutense University of Madrid, Madrid + Google, Complutense Universidad + Google (in Spanish)
  • Cornell University, Cornell University Library, Cornell + Google
  • Ghent University, Ghent University Library/Boekentoren, Ghent/Gent + Google
  • Keio University, Keio Media Centers (Libraries), Keio + Google (in English), Keio + Google (in Japanese)
  • National Library of Catalonia (Biblioteca de Catalunya). Biblioteca de Catalunya (BNC) + Google (in Catalan)
  • Princeton University, Princeton University Library, Princeton + Google
  • University of California, California Digital Library, California + Google
  • University of Lausanne, Cantonal and University Library of Lausanne/Bibliothèque Cantonale et Universitaire/BCU + Google (in French)
  • University of Mysore, Mysore University Library, Mysore + Google
  • University of Texas at Austin, University of Texas Libraries, Texas + Google
  • University of Virginia, University of Virginia Library, Virginia + Google
  • University of Wisconsin-Madison, University of Wisconsin Digital Collection, Wisconsin + Google

Opposition and perceived shortcomings

Google Book Search remains controversial.

While librarians hail the initiative for its potential to offer unprecedented access to what may become the largest online corpus of human knowledge,[29][30] the publishing industry and writers' groups have criticized the project's inclusion of snippets of copyrighted works as infringement. The Authors Guild of America[31] and Association of American Publishers[32][33] have separately sued Google, citing "massive copyright infringement." Google claims its project represents a fair use, and is the digital age equivalent of a card catalog with every word in the publication indexed.

Hand digitization, University of Michigan
Hand digitization, University of Michigan

Some European politicians and intellectuals have criticized Google's effort on "language-imperialism" grounds, arguing that because the vast majority of books proposed to be scanned are in English, it will result in disproportionate representation of natural languages in the digital world. German, Russian, and French, for instance, are popular languages in scholarship; the disproportionate online emphasis on English could shape access to historical scholarship, and, ultimately, the growth and direction of future scholarship. Among these critics is Jean-Noël Jeanneney, the president of the Bibliothèque nationale de France[34] In June 2006, a French publisher announced its intention to sue Google France.[35] In 2006 a previously-filed German lawsuit was withdrawn.[36]

In March 2007, Thomas Rubin, associate general counsel for copyright, trademark, and trade secrets at Microsoft, accused Google of violating copyright law with their book search service. Rubin specifically criticized Google's policy of freely copying any work until notified by the copyright holder to stop.[37]

Siva Vaidhyanathan, associate professor of Media Studies and Law at the University of Virginia has published the opinion,[38] that the project poses a danger for the doctrine of fair use, because the fair use claims are arguably so excessive that it may cause judicial limitation of that right.[39]

Google licensing of public domain works is also an area of concern [40], Google apparently is claiming a restrictive 'No-Commercial use' term in respect of the PDF electronic versions it provides, as well as using digital watermarking techniques with them. Some published works that are in the public domain, such as all works created by the U.S. Federal government, are still treated like other works under copyright, and therefore locked after 1922.[41]

While Google Book Search has digitized large numbers of journal back issues, its scans do not include the metadata required for identifying specific articles in specific issues. This has led the makers of Google Scholar to start their own program to digitize and host older journal articles (in agreement with their publishers).




Google search tips

                                        I never knew that Google search can be used as calculator, currency converter or height and weight unit converter. Today I’ve discovered few Google search technique and I would like to share those technique with you. Look at the few useful search technique and you’ll get the answer “Why Google is the superior search engine?”.

Google search as calculator

You can enter math expression in Google search box to get the calculated result. For example, you can put the following expression in the Google search to find result of the calucation.

Examples:

(30+45)+5^2
((30+45)+554)^2



Google search tips for Currency conversion

you can use keyword like “1 USD in AUD” or “1 singapore money in japanese money” to find the currency difference using Google search.

Examples :


1 USD in thailand money
1 singapore money in australian money


Using Google search as Dictionary

You can use the Google as a dictionary as well. Just you have to type the keyword as “define:keyword” in google search box and you’ll get the meaning of that word.

Examples:

define:intelligent
define:blog



Google search tips to find time of a city or country

You can use “time” keyword followed by name of the city or country to find the current time of that country of city in Google search. 

Examples :

time kathmandu
time new york



Google Search tips for Unit conversion

You can use the following kind of examples to convert the various unit of height and weight.

Examples:

1feet in meter
1feet in cm
1kg in pounds



Google search

                                      Google search is a Web search engine owned by Google, Inc., and it is the most used search engine on the Web. Google receives several hundred million queries each day through its various services.

The domain google.com attracted at least 135 million U.S. visitors in May 2008.

Contents

1 The search engine 
1.1 PageRank
1.2 Search results
1.3 Non-web sources of data
1.4 Google optimization
1.5 Uses of Google
1.6 Google dance
2 Functionality 
2.1 Search syntax
2.2 Query expansion
2.3 "I'm Feeling Lucky"
2.4 Search engine features
2.5 Error messages
3 International 
3.1 Languages
3.2 Domain names 
3.2.1 Cybersquatting
4 Search products

The search engine

 
PageRank
Main article: PageRank

Google's algorithm uses a patented system called PageRank to help rank web pages that match a given search string. The PageRank algorithm computes a recursive score for web pages, based on the weighted sum of the PageRanks of the pages linking to them. The PageRank derives from human-generated links, and correlates well with human concepts of importance.

The exact percentage of the total of web pages that Google indexes are not known, as it is very hard to actually calculate it. Previous keyword-based methods of ranking search results, used by many search engines that were once more popular than Google, would rank pages by how often the search terms occurred in the page, or how strongly associated the search terms were within each resulting page. In addition to PageRank, Google also uses other secret criteria for determining the ranking of pages on result lists, reported to be a number over 150.[3]

Search results

Google not only indexes and caches web pages but also takes "snapshots" of other file types, which include PDF, Word documents, Excel spreadsheets, Flash SWF, plain text files and much more.[4] Except in the case of text and SWF files, the cached version is a conversion to (X)HTML, allowing those without the corresponding viewer application to read the file.

Users can customize the search engine, by setting a default language, using the "SafeSearch" filtering technology and set the number of results shown on each page. Google has been criticized for placing long-term cookies on users' machines to store these preferences, a tactic which also enables them to track a user's search terms and retain the data for more than a year. For any query, up to the first 1000 results can be shown with a maximum of 100 displayed per page.

Non-web sources of data

Despite its immense index, there is also a considerable amount of data in databases, which are accessible from websites by means of queries but not by links. This so-called deep web is minimally covered by Google and contains, for example, catalogs of libraries, official legislative documents of governments, phone books, and more.

Google optimization
Main article: Search Engine Optimization

Since Google is the most popular search engine, many webmasters have become eager to influence their website's Google rankings. An industry of consultants has arisen to help websites raise their rankings on Google and on other search engines. This field, called search engine optimization, attempts to discern patterns in search engine listings, and then develop a methodology for improving rankings.

As Google's algorithms and results have gained the trust of web users, commercial websites will profit from subverting these results by artificially inflating their rankings. Some search engine optimization firms have attempted to inflate specific Google rankings by various artifices, and thereby draw more searchers to their client's sites. One of Google's main challenges has been to weaken some of these attempts by reducing the ranking of sites known to use them.

Search engine optimization encompasses both "on page" factors (like body copy, title tags, H1 heading tags and image alt attributes) and Off Page Optimization factors (like anchor text and PageRank). The general idea is to affect Google's relevance algorithm by incorporating the keywords being targeted in various places "on page", in particular the title tag and the body copy (note: the higher up in the page, the better its keyword prominence and thus the ranking). Too many occurrences of the keyword, however, cause the page to look suspect to Google's spam checking algorithms.

The Google webmaster guidelines were published for website owners who would like to raise their rankings when using legitimate optimization consultants.[5]

Uses of Google

A corollary use of Google—and other Internet search engines—is that it can help translators to determine the most common way of expressing ideas in the English language (and other languages). This is generally done by doing a 'count' of different variants, thereby establishing which expression is more common. While this approach requires careful judgment, it does improve the ability of non-native translators to use more idiomatically correct English expressions.

Google dance

Google dance refers to the period of time when Google indices are tuned. This will often cause both a fluctuation in index size as well a significant change in a web site's search result position.

"Google Dance" also refers to the annual party at the Googleplex during the Search Engine Strategies San Jose conferences.

Functionality
 
Image of definition link provided for many search terms.

The Google search engine has many intuitive features making it more functional. This could have played a role in making it as popular as it is today. Google is one of the top ten most-visited websites today[6]. Some of its features include a definition link for most searches including dictionary words, a list of how many results you got on your search, links to other searches (e.g. you misspelled something, it gives you a link to the search results had you typed in the correct search), and many more. It is unknown whether functionality, speed, or luck brought it its peak status.

Search syntax

Google's search engine normally accepts queries as a simple text area, and breaks up the user's text into a sequence of search terms, which will usually be words that are to occur in the results, but may also be phrases, delimited by quotations marks ("), qualified terms, with a prefix such as "+", "-", or one of several advanced operators, such as "site:". The Google Help Pages document all of these additional queries.

Google's Advanced Search web form gives several additional fields which may be used to qualify searches by such criteria as date of first retrieval. All advanced queries transform to regular queries, usually with additional qualified terms.

Query expansion

Google applies query expansion to the submitted search query, transforming it into the query that will actually be used to retrieve results. As with page ranking, the exact details of the algorithm Google uses are deliberately obscure, but certainly the following transformations are among those that occur:
Term reordering: in information retrieval this is a standard technique to reduce the work involved in retrieving results. This transformation is invisible to the user, since the results ordering uses the original query order to determine relevance;
Common words, also called stop words, are selectively dropped, although they are still used in phrases and when they are qualified by the "+" prefix[1];
Stemming is used to increase search quality by keeping small syntactic variants of search terms[2];
There is a limited facility to fix possible misspellings in queries.

"I'm Feeling Lucky"

Google's homepage includes a button labeled "I'm Feeling Lucky". When a user clicks on the button the user will be taken directly to the first search result, bypassing the search engine results page. The thought is that, if a user is "feeling lucky", the search engine will return the perfect match the first time without having to page through the search results.

According to a study by Tom Chavez of "Rapt", this feature costs Google $110 million a year as 1% of all searches use this feature and bypass all advertising.[7]

Search engine features

Besides the main search engine feature of searching for text, the search engine can also be used as a calculator, base, unit and currency converter, dictionary and many other useful tools.

Error messages

Some searches will give a 403 Forbidden error with the text

"We're sorry... ... but your query looks similar to automated requests from a computer virus or spyware application. To protect our users, we can't process your request right now. We'll restore your access as quickly as possible, so try again soon. In the meantime, if you suspect that your computer or network has been infected, you might want to run a virus checker or spyware remover to make sure that your systems are free of viruses and other spurious software. We apologize for the inconvenience, and hope we'll see you again on Google."

followed by a CAPTCHA prompt.

The screen was first reported in 2005, and was a response to the heavy use of Google by search engine optimization companies to check on ranks of sites they were optimizing. The message may also be triggered by high volumes of different searches from a single IP address. The block is removed after a day.[citation needed]

International

Google is available in many languages and has been localized for many countries[9].

Languages

Afrikaans

Albanian
Amharic
Arabic
Armenian
Azerbaijani
Basque
Belarusian
Bengali
Bihari
Bosnian
Breton
Bulgarian
Cambodian (Khmer)
Catalan
Chinese (Simplified)
Chinese (Traditional)
Corsican
Croatian
Czech Danish
Dutch
English
Esperanto
Estonian
Faroese
Filipino
Finnish
French
Frisian (West)
Galician
Georgian
German
Greek
Guarani
Gujarati
Hebrew
Hindi
Hungarian
Icelandic Indonesian
Interlingua
Irish
Italian
Japanese
Javanese
Kannada
Kazakh
Korean
Kurdish
Kyrgyz
Laothian
Latin
Latvian
Lingala
Lithuanian
Macedonian
Malay
Malayalam Maltese
Marathi
Moldavian (Romanian)
Mongolian
Nepali
Norwegian
Norwegian (Nynorsk)
Occitan
Oriya
Pashto
Persian
Polish
Portuguese (Brazil)
Portuguese (Portugal)
Punjabi
Quechua
Romanian
Romansh Russian
Scots Gaelic
Serbian
Serbo-Croatian
Sesotho
Shona
Sindhi
Sinhalese
Slovak
Slovene
Somali
Spanish
Sundanese
Swahili
Swedish
Tajik
Tamil
Tatar
Telugu
Thai Tigrinya
Tonga
Turkish
Turkmen
Twi
Uighur
Ukrainian
Urdu
Uzbek
Vietnamese
Welsh
Xhosa
Yiddish
Yoruba
Zulu


The interface has also been made available in some languages for humorous purpose:
Klingon
Bork, bork, bork!
Elmer Fudd
Hacker (actually leetspeak)
Pig Latin

Domain names

In addition to the main URL Google.com, Google owns 160 domain names for each of the countries/regions in which it has been localized.[9] As Google is an American company, the main domain name can be considered as the U.S. one though the gTLD .com can be used by any company in the world (not only those from the United States). Google.us does exist but is only a redirection to google.com because dot-US is by far less common than dot-com in the United States. An example is Google.ca or Google Aus.
List of domain names

Cybersquatting

Some domain names unregistered by Google are currently squatted:
Google.by (Belarus), the correct URL is google.com.by
Google.cm (Cameroon), common mis-typing of google.com (there is no localized version for Cameroon)

Search products
 List of Google products

In addition to its tool for searching webpages, Google also provides services for searching images, Usenet newsgroups, news websites, videos, searching by locality, maps, and items for sale online. In 2006, Google has indexed over 25 billion web pages, 1.3 billion images, and over one billion Usenet messages.[citation needed] It also caches much of the content that it indexes. Google operates other tools and services including Google News, Google Suggest, Google Product Search, Google Maps, Google Co-op and Google Desktop Search.

There are also products available from Google that are not directly search-related. Gmail, for example, is a webmail application, but still includes search features; Google Browser Sync does not offer any search facilities, although it aims to organize your browsing time.

Google News

                                            Google News is an automated news aggregator provided by Google Inc. The initial idea, StoryRank—related to Google's PageRank formula—was developed by Krishna Bharat in 2001, the Principal Research Scientist of Google. No human is involved in the altering of the front page or story promotion, beyond tweaking the aggregation algorithm. Google News left beta in January 2006.

Contents 

1. Technical specifications
2 .Article selection
3 .News agencies
4 .Belgium opposition
5 .Features and customization
6. News Archive Search
7. Sources for news 
7.1. Example list of sources, as of May 2007


Technical specifications

Introduced as a beta release in April 2002, the Google News service came out of beta on 23 January 2006. Different versions of the aggregator are available for more than 40 regions in 19 languages (as of 31 July 2008), with continuing development ongoing. Currently, service in the following languages is offered: English, German, French, Spanish, Italian, Portuguese, Chinese (traditional and simplified characters), Japanese, Korean, Dutch, Arabic, Hebrew, Norwegian, Czech, Swedish, Greek, Russian, Hindi, Tamil and Turkish.

The service covers news articles appearing within the past 30 days on various news websites. For the English language it covers about 4,500 sites[citation needed]; for other languages, less. Its front page provides roughly the first 200 characters of the article and a link to its larger content. Websites may or may not require a subscription; sites requiring subscription are noted in the article description.[citation needed] Some online projects [1] provide continuous multi-document summarization of stories originally clustered by the Google News.

Article selection

In March 2005 attention was called to Google's inclusion of the white supremacist National Vanguard magazine, and the resulting controversy forced Google News to remove the site from its service. In another case, Google was criticized for not including sources which are censored in China. On September 27, 2004, on the official Google Blog, the Google Team wrote: "For users inside the People's Republic of China, we have chosen not to include sources that are inaccessible from within that country." Google now places specific IP addresses from China on a blacklist and prevents them from being indexed.[citation needed]

News agencies

In March 2005, Agence France Presse (AFP) sued Google for $17.5 million, alleging that Google News infringed on its copyright because "Google includes AFP’s photos, stories and news headlines on Google News without permission from Agence France Presse."[2] [3] It was also alleged that Google ignored a cease and desist order, though Google counters that it has opt-out procedures which AFP could have followed but did not. Google now hosts Agence France-Presse news, as well as the Associated Press, Press Association and the Canadian Press. This arrangement started in August of 2007.[2]In 2007 Google announced it was paying for Associated Press content displayed in Google News.[3][4] It is not clear if the Associated Press articles are retained in the archive, or are only available for a limited time.

Belgium opposition

In 2007, a court in Belgium ruled that Google did not have the right to display the lead paragraph from Belgian news sources when Google aggregated news stories.[5]


Features and customization


Google News provides searching, and the choice of sorting the results by date and time of publishing (not to be confused with date and time of the news' happening) or grouping them (and also grouping without searching). In the English versions, there are options to tailor the grouping to a selected national audience.

Users can request e-mail "alerts" on various keyword topics by subscribing to Google News Alerts. E-mails are sent to subscribers whenever news articles matching their requests come online. Alerts are also available via RSS and Atom feeds.

Users can customize the displayed sections, their location on the page, and how many stories are visible with a JavaScript-based drag and drop interface. Stories from different editions of Google News can be combined to form one personalized page, with the options stored in a cookie. The service has been integrated with Google Search History since November 2005. Upon its graduation from beta, a section was added that displays recommended news based on the user's Google News search history and the articles the user has clicked on (if the user has signed up for Search History).


News Archive Search

As of June 6, 2006, Google News expanded, adding a News Archive Search feature, offering users historical archives going back more than 200 years from which to peruse. There is also a timeline view, to browse news from various years.


Sources for news

As a news aggregator site, Google uses its own software to determine which stories to show from the online news sources it watches. Human editorial input does come into the system, however, in choosing exactly which sources Google News will pick from. This is where some of the controversy over Google News originates, when some news sources are included when visitors feel they don't deserve it, and when other news sources are excluded when visitors feel they ought to be included. For examples, see the above mentions of Indymedia, or National Vanguard.

The actual list of sources is not known outside of Google, but such a list would go far in helping to judge how well Google News works toward its purpose of helping make the world's information accessible.[citation needed] The stated information from Google is that it watches more than 4,500 English-language news sites. In the absence of a list, many independent sites have come up with their own ways of determining what news sources Google picks from.


Example list of sources, as of May 2007


The site Google News Report monitors the Google News homepage, and for May 2007, published this list of the top 27 sites most-often referenced by Google News:[citation needed]Rank News Source
1 The New York Times
2 Washington Post
3 Houston Chronicle
4 Bloomberg L.P.
5 Los Angeles Times
6 Reuters
7 Forbes
8 Monsters and Critics.com
9 Guardian Unlimited
10 Voice of America
11 International Herald Tribune
12 Boston Globe
13 Chicago Tribune
14 BBC News
15 San Francisco Chronicle
16 CBS News
17 Times Online
18 Xinhua
19 Wall Street Journal
20 USA Today
21 Fox News
22 CNN
23 Seattle Post Intelligencer
24 MSNBC25 ABC News25 Daily Mail and Mail On Sunday



Google Docs

                                      Google Docs is a free, Web-based word processor, spreadsheet, and presentation application offered by Google. It allows users to create and edit do

cuments online while collaborating in real-time with other users. Google Docs combines the features of two services, Writely and Spreadsheets, which were merged into a single product on October 10, 2006. A third product for presentations, incorporating technology designed by Tonic Systems, was released on September 17, 2007.


Google Docs

A document created in Google Docs
Developed byWritely Team (originally)

Google Inc.

OSAny (Web-based application)
Available inMultilingual (48)[1]
TypeOnline spreadsheet, Presentations, Word processor
Websitehttp://docs.google.com/


Contents


  • 1 Features
  • 2 Mobile access
  • 3 Limitations
  • 4 Security
  • 5 History

Features

Documents, spreadsheets, and pres

entations can be created within the application itself, imported through the web interface, or sent via email. They can also be saved to the user's computer in a variety of formats. By default, they are saved to Google's servers. Open documents are automatically saved to prevent data loss, and a full revision history is automatically kept. Documents can be tagged and archived for organizational purposes.

Collaboration between users is also a feature of Google Docs. Documents can be shared, opened, and edited by multiple users at the same time. In the case of spreadsheets, users can be notified of changes to any specified regions via e-mail.

The application supports popular Office file types such as .doc or .xls. It also includes support for the OpenDocument format.[2]

It is also possible to upload and share PDF files.

Mobile access

Google Docs allows mobile phone users to browse their Google Docs docume

nts in a mobile browser. Users can view (but not edit) documents and spreadsheets, but not presentations.

A version of Google Docs for the iPhone includes functionality for viewing presentations, along with an interface designed specifically for the device.

Limitations

There is a limit on how much a user can store on his/her account. Each document must be under 500k plus 2MB for each embedded image. Each spreadsheet must be under 10,000 rows, 256 columns, 100,000 cells and under 40 sheets. A user can have a total of 5,000 documents and presentations, 5,000 images and 1,000 spreadsheets. The maximum number of spreadsheets that one can open at one time is 11. Only presentations under 10MB can be imported.[3] User access to Google Docs is currently supported through Mozilla Firefox, Microsoft Internet Explorer, and Safari. (Although Google Docs can also be used with Opera by tu

rning on "mask as Firefox", it is not officially supported.)

Demo

Security

Google Docs does not default to an encrypted HTTPS connection beyond the login screen, though text documents and spreadsheets can be optionally accessed through HTTPS

.

The privacy of sensitive documents may also be compromised by the fact that many people are increasingly logged into their Google account in a quasi-permanent fashion (Google accounts are a unified login process for a variety of Google services such as email, calendar, videos, etc.). While this unified login certainly provides some value, it also represents a potential threat to security (see cross-site scripting) as the access to Google Docs then requires no password check.

History

Writely's beta logo
Writely's beta logo

Google Docs originated from two separate products, Writely and Google Spreadsheets. Writely was an individual web-based word processor created by the software company Upstartle and launched in August 2005.[4] Its original features included a collaborative text editing suite and access controls. Menus, keyboard shortcuts, and dialogue boxes show up in a way similar to what users may expect in a GUI-driven word processor, such as Microsoft Word or OpenOffice.org Writer.

On March 9, 2006, Google announced that it had acquired Upstartle.[5] At the time of acquisition, Upstartle had four employees.[6] Writely closed registration to its service until the move to Google servers was complete.[7] In August 2006, Writely sent account invitations to everyone who had requested to be placed on a waitlist, and then became publicly available on August 23. Writely continued to maintain its own user system until September 19, 2006, when it was integrated with Google Accounts.[8]

Writely originally ran on Microsoft ASP.NET technology which uses Microsoft Windows. Since July 2006, Writely servers appear to be running a Linux-based operating system.[9]

Meanwhile, Google developed Google Spreadsheets. This product introduced most of the abilities found today in Google Docs. Google announced Spreadsheets on June 6, 2006, and initially made it available to only a limited number of users, on a first-come, first-served basis. The limited test was later replaced with a beta version available to all Google Account holders.

In February 2007, Google Docs was made available to Google Apps users.

In June 2007, Google changed the front page to include folders instead of labels, organized in a side bar.

On September 17, 2007, Google released their presentation program product for Google Docs.

- Googl e Docs Google Docs Google Docs

Google Mail - Gmail 

                                                               Gmail, officially Google Mail in Germany and the United Kingdom, is a free Web-based email (webmail), POP3[1] and IMAP[2] e-mail service provided by Google. On April 1, 2004 the product began as an invitation-only beta release. On February 7, 2007 the beta version was opened to the general public.[3] With an initial storage capacity of 1 GB, it drastically increased the standard for free storage.[4]

Gmail currently offers over 7000 MB of free storage (increasing approximately 3.348 MB daily),[5] with additional storage ranging from 10 GB to 400 GB available for US$20 to $500 per year.[6] It has a search-oriented interface and a "conversation view" similar to an internet forum. Gmail is well-known for its use of the Ajax programming technique in its design,[7] and has tens of millions of users.[8][9]

Contents


  • 1 Features
    • 1.1 Storage
    • 1.2 Gmail Labs
  • 2 Interface
    • 2.1 Programming
    • 2.2 Organization
    • 2.3 Contacts
    • 2.4 Composition
    • 2.5 Security
    • 2.6 Server
    • 2.7 Addresses
    • 2.8 Mail Fetcher
    • 2.9 Product integration
    • 2.10 Browser support
    • 2.11 Language support
    • 2.12 Applications
    • 2.13 Google Apps provider branding
  • 3 Development history
    • 3.1 Announcement
    • 3.2 Registration
    • 3.3 Domain name
  • 4 Gmail hoaxes
    • 4.1 Gmail Paper hoax
    • 4.2 Gmail Custom Time hoax
  • 5 Code changes
  • 6 Criticisms
    • 6.1 Privacy
    • 6.2 Service issues
    • 6.3 Web interface
  • 7 Awards
  • 8 Trademark disputes
    • 8.1 Germany
    • 8.2 Poland
    • 8.3 United Kingdom
    • 8.4 Mainland China
    • 8.5 Russian Federation
  • 9 Competition
  • 10 See also
    • 10.1 Gmail Add-Ins
  • 11 References
  • 12 External links

Features

Storage

Gmail login page
Gmail login page

The service currently provides more than 7000 Megabytes of free storage[10] and paid additional storage from 10 GB (US$20/year) up to 400 GB (US$500/year), shared over Picasa Web Albums and Gmail.[11] The increase from 1 GB was announced on April 1, 2005 and was made for the first anniversary of Gmail. The announcement was accompanied by a statement that Google would "keep giving people more space forever."[12] All Google says about this now is that it will keep increasing storage by the second as long as they have enough space on their servers. On October 12, 2007, Google ramped up the storage counter[13] to 5.37 MB per hour. Approximately a week later, the counter went back down to 1.12 MB per hour. From January 4, 2008, the counter went down to about 3.35 MB per day, or 0.14 MB per hour.

On August 9, 2007, some users of Gmail reported that their storage capacity had been increased to 9030 MB (8.8 GB).[14] The 9030 MB of space is an over-all total of all the users' storage space(s) within a Google Account, including Picasa Web Albums. This development seemed to occur about the same time that Google began allowing purchasable Picasa storage. In other words, Google has shared storage space, supporting both pictures and email.

Gmail Labs

Gmail Labs, introduced on June 5, 2008, is a feature that allows users to test new or experimental features of Gmail, such as bookmarking of important email messages, custom keyboard shortcuts, and games. New Labs features can be enabled and disabled selectively, and users can provide feedback about each of them. They allow Gmail engineers to get user input about new features to improve them, and popular ones might become a regular Gmail feature. All are experimental, and might stop working at any time. Labs features can only be toggled when using the English language interface of Gmail.

Interface

Programming

Gmail makes use of Ajax (specifically, the AJAXSLT framework), employing modern browser features such as JavaScript, keyboard access keys and Web feed integration.

Organization

Advanced search strings can be constructed, using either the Advanced Search interface, or search operators in the search box. Search options include search for phrases, message sender, message location and message date.[15] There are also undocumented search operators like "language:russian" that can be helpful.

Filters can also be run by using an interface similar to the Search Options dialog (see searching below). Gmail allows users to filter messages by their text; by their From, To, and Subject fields; and by whether or not the message has an attachment. Gmail can perform any combination of the following actions upon a message that meets a label's criteria: Archiving (i.e. removing the message from the Inbox), marking as "starred", marking as read, applying a label, moving to the trash, and forwarding to another e-mail address.

Gmail recognizes related messages and groups them into "conversations" where associated messages are listed one after another, with the newest messages at the bottom. If a conversation has more than approximately 100 messages, it splits into separate sections. Reply or forwarded messages from local Yahoo! Mail accounts split up conversations because their subjects contain parameters in the local language, instead of "Re" or "Fwd:".[citation needed]

To organize messages further, e-mails can be labeled. Labels give users a flexible method of categorizing e-mails since an e-mail may have any number of labels (in contrast to a system in which an e-mail may belong to only one folder). Users can display all e-mails having a particular label and can use labels as a search criterion. In addition, important e-mails can be flagged with a star (as mentioned earlier) so that a user may find an important e-mail more quickly than searching through the entire inbox.

Unlike other email Web clients, Gmail does not permit users to see the size of an email message or to sort email (for example, alphabetically by subject).

Contacts

Gmail automatically saves contact details when e-mails are sent to an unknown recipient. If the user changes, adds, or removes information near an e-mail such as the name while sending any e-mail, it also updates that in the contact list, unless the user is using basic HTML view, designed for people with slower internet connections or browsers that do not support AJAX. When a user starts typing in the To, CC or BCC fields it brings up a list with the relevant contacts, with their name and primary e-mail address. More information, including alternate email addresses, can be added on the Contacts page. These contacts can also be added to a group, which makes sending multiple e-mails to related contacts easier. Images can be added to contacts, which will appear whenever the mouse is over the contact's name.

Contacts can be imported in several different ways, from Microsoft Office Outlook, Mozilla Thunderbird, Eudora, Hotmail, Yahoo! Mail, orkut, and any other contact list capable of being exported as a CSV file. Gmail also allows a user to export their contacts to CSV.[16]

Composition

A year after Gmail was announced, Rich Text Formatting was introduced, which allows the font size, color and text-alignment to be customized, as well as the embedding of bullet points and numbered lists.

Autosave is another feature in Gmail—a system for avoiding loss of data in case of a browser crash or other error. While an e-mail is being composed, a draft copy of the message and any attachments are saved automatically. Although messages begin to be saved once a minute, saving times vary depending on the size of the message.

Gmail places the cursor above quoted text when replying, which encourages top-posting. Regardless of how a received message is formatted, Gmail's conversation view defaults to showing only unique content, in chronological order.

Security

By default, Gmail uses an unencrypted connection to retrieve user data, encrypting only the connection used for the login page. However, by changing the URL from http://mail.google.com/mail/ to https://mail.google.com/mail/, Gmail can be told to use a secure connection, reducing the risk of third-party eavesdropping on users' information, such as emails and contacts, which are transmitted in plaintext as JavaScript data in the page source code. As of July 2008, it is possible to configure Gmail for HTTPS access only through the Settings option - this prevents any unsecure access via HTTP. POP3 and IMAP access uses Transport Layer Security, or TLS.

Although TLS is used when one sends email via an email client such as Mozilla Thunderbird, it is not used when the email is sent from the Gmail servers to the destination domain's mail exchangers, unless supported, so at some stage the user's email message may still be transmitted in unencrypted plain text.

Gmail offers a spam filtering system. According to Gmail, messages marked as spam are automatically deleted after 30 days, but there have been reports on Gmail Help Discussion of spam mails staying in the spam folder for months. However, Gmail have claimed this problem has been fixed. The spam filtering system cannot be disabled. POP3 users need to check their Spam folder manually via the web interface as only emails sent to the Inbox can be retrieved via POP3. Currently about 75% of email sent to Gmail accounts is filtered as spam.[17]

IP addresses of Gmail users are disguised in order to protect security [18]. This is only the case for webmail users.

All incoming and outgoing e-mails are automatically scanned for viruses in e-mail attachments. If a virus is found on an attachment the reader is trying to open, Gmail will try to remove the virus and open the cleaned attachment. Gmail also scans all outgoing attachments and will prevent the message from being sent if a virus is found. Gmail also does not allow users to send or receive executable files or archives containing executable files.[19]

Gmail is also one of the first major e-mail providers to sign outgoing mails with Yahoo!'s DomainKeys signatures.

In the past, Gmail has had severe trouble with security which allowed a full account compromise via Cross-Site Scripting (XSS) vulnerabilities affecting the Google.com homepage or information disclosure through a file which was stored on Google's server and included all the Email contacts of the currently logged in user.[20] The vulnerability was quickly patched after the initial disclosures on the Internet.[21]

Server

Gmail runs on the Google GFE/1.3 server, which is hosted on a Linux Operating System.[22][23]

[edit] Addresses

Gmail supports plus-addressing of e-mails. Messages can be sent to addresses in the format username+extratext@gmail.com, where extratext can be any string, and will arrive in the inbox of username@gmail.com. This allows users to sign up for different services with different aliases and then easily filter all e-mails from those services. In addition, should users start to receive spam messages that are directed to their e-mail address with the extra text, they will know what services have leaked out their e-mail address to others[24]. However, some websites do not accept email addresses containing plus signs, despite the '+' symbol being part of the mail address specification.

Gmail allows the user to add other email accounts to be used as optional sender addresses on outgoing email.[25] A verification process is performed to confirm the user's ownership of each email address before it is added. "Plus-addresses" can also be added as sender addresses in a similar way. Moreover, any of the additional addresses can be set as the default address.

When using this feature, the address chosen will appear in the "From:" field of the email. However, the Gmail account used to actually send the message is easily seen, as it either appears on a "Sender:" field in the email header, or in the message's subject field. Some mail clients will write "From: Sender@gmail.com [mailto:Sender@gmail.com] On Behalf Of..." upon reply, making it very obvious.

Optionally, a different "Reply-to:" address can be set for each "send as" address.

Gmail doesn't recognize dots as characters within a username. Instead, it will ignore all dots in a username.[26] For instance, the account google@gmail.com receives mail sent to goo.gle@gmail.com, g.o.o.g.l.e@gmail.com, etc. Likewise, the account goo.gle@gmail.comgoogle@gmail.com. This can be useful in setting filters for incoming mail. However, when signing in, it is necessary to include any dots used in the creation of the account. Also note that this does not work in receives mail sent to Google Apps for Your Domain.[27] In Apps, each username variation must be entered as a nickname by the domain administrator.

[edit] Mail Fetcher

In addition to adding extra email addresses, Gmail has a feature called "Mail Fetcher" that allows users to add up to five additional accounts to retrieve mail from via POP3. Once accounts are added, the user is asked if they want to create a custom sender address (see above) automatically if they have not yet done so manually. This feature does not support retrieving mail from IMAP servers, nor does it support sending messages through an external SMTP server.

Product integration

A chat window in Gmail.
A chat window in Gmail.

Google Talk, Google's service for instant messaging, can be accessed through a web based interface on Gmail's site. The web based interface is able to support voice calling and voice messages if the Google Talk client is running in the background.[28] All messages are archived to the Chats mailbox in Gmail unless 'Off the Record' is enabled in Google Talk. If the fellow chatter suddenly has to go offline, any and all further messages sent will be delivered to that person via e-mail, including in it the entire conversation had previously. Another Google Talk integration feature is voicemail, where the message is sent to the recipient's Gmail inbox; as well as synchronizing contact pictures. On December 4, 2007, the company announced integration with AOL Instant Messenger (AIM), allowing Gmail users to login to their AIM accounts and send instant messages to and see the online status of AIM users.[29][30]

Google Calendar offered Gmail integration soon after it was announced on April 13, 2006. Events can be added while writing a message that get stored on the main Calendar interface. Recipients who use Gmail will then receive an invitation to the event, which they can accept or decline. Furthermore, Gmail attempts to recognize event dates and locations within e-mails, and gives users the option to add the event to a calendar, similar to Microsoft's Exchange Server.

Further integration is offered with some other Google products. Documents, spreadsheets and presentations can be opened using Google Docs, without downloading the file to a hard disk first. Also, pictures can be sent directly from Picasa using a Gmail account.

Browser support

Gmail's old code will run on any computer with one of these supported browsers: Internet Explorer 5.5+, Mozilla Firefox 1.0+, Safari 1.2.1+, K-Meleon 0.9+, Netscape 7.1+, Opera 9+. It works well in the AOL 9.0 browser, but may have problems with earlier AOL browser versions. Although officially unsupported, it also works in Konqueror when the browser identifies itself as Firefox 1.5+.

However, the new code has more stringent requirements; users must upgrade their browsers to Firefox 2.0+ or Internet Explorer 7.[31][32] This can be a minor issue for some users, as several new features are available only in Gmail's newer version.[33][34][35][36] Google has included a note at the top of several help pages, reiterating this differentiation between the two versions of the code:

AIM, colored labels, group chat, and rich emoticons only work in the latest version of Gmail, currently available for Internet Explorer 7 and Firefox 2. Please upgrade your browser to take advantage of these new features.

Various Gmail Help Center articles[33][34][35][36]

Gmail also offers "Basic HTML view" to allow users to access the Gmail messages from almost any computer running browsers that do not fully support the more advanced features, such as Internet Explorer 4.0+, Netscape 4.07+ or Opera 6.03+, or users with JavaScript disabled. Gmail's Help Center provides a list of fully supported browsers. Gmail has recently also become available as a downloadable application for mobile phones as well as WAP-enabled mobile phones. It also works on the PSP and PS3, Nintendo Wii's Internet Channel and Nintendo DS Browser web browsers but is not fully supported.

Language support

Gmail supports multiple languages; shown here is the Japanese interface.
Gmail supports multiple languages; shown here is the Japanese interface.

The Gmail interface currently supports 52 languages, which include most of the US English features, including:

Arabic, Bulgarian, Catalan, Chinese (simplified),
Chinese (traditional), Croatian, Czech, Danish,
Dutch, English (UK), English (US), Estonian,
Finnish, French, German, Greek, Gujarati,
Hebrew
, Hindi, Hungarian, Icelandic, Inonesian,
Italian, Japanese, Kannada, Korean, Latvian,
Lithuanian
, Malay, Malayalam, Marathi,
Norwegian (Bokmål), Oriya, Polish, Punjabi,
Portuguese (Brazil), Portuguese (Portugal),
Romanian, Russian, Serbian, Sinhala, Slovak,
Slovenian, Spanish, Swedish, Tagalog (Filipino),
Tamil, Telugu, Thai,Turkish, Ukrainian, Urdu, and Vietnamese.

Applications

Google has developed several smaller applications, with attempts to increase user productivity, expand into business sectors and making Gmail available on mobile devices.

Gmail Notifier, an official tool offered by Google, displays a small icon in the notification area (see Taskbar) in Microsoft Windows and on the right-hand side of the menu bar in Mac OS X, indicating the presence of new mail in one's inbox. It also has a feature that makes Gmail the default mail client for mailto links. It does not, however, download new messages. For Linux, several unofficial notifiers are available. It should be noted that currently the Gmail Notifier (v1.0.25.0) does not work with Google Apps For Your Domain.

On February 10, 2006, Google introduced Gmail For Your Domain.[37] All companies who participated in the beta testing were allowed to use Gmail through their own domain. Since then, Google has developed Google Apps, which includes customizable versions of Google Calendar, Google Page Creator and more. With various editions available, it targets enterprises as well as small businesses.

On November 2, 2006, Google began offering a mobile-application based version of its Gmail product for mobile phones capable of running Java applications. Those interested in using the application can download it from gmail.com/app directly from their mobile phone. In addition, Sprint Nextel announced separately that it would make the application available from its Vision and Power Vision homepages and which will be preloaded onto some new Sprint phones.[38] The application gives Gmail its own custom menu system, which is much easier to navigate than a Web-based application would be on a cell phone. Gmail's message threading also shows up clearly, and the site displays attachments (like photos, Word documents) in the application.[39]

Google Apps provider branding

Google Apps Partner Edition is a service targeted at ISPs and portals that provides brand-customizable Gmail accounts, along with other Google services (such as Calendar and Docs).[40] For example, users of Sky Broadband access their @sky.com emails from a customized Gmail interface with 10 GB of storage space.[41]

Development history

Main article: History of Gmail

Announcement

Gmail was a project begun by Google developer Paul Buchheit years before it was ever announced to the public. For several years, the software was available only internally, as an email client for Google employees.[42]

Gmail was finally announced to the public in 2004 amid a flurry of rumor. Owing to April Fool's Day, however, the company's press release[43] was greeted with skepticism in the technology world, especially since Google already had been known to make April Fool's Jokes (such as PigeonRank).[44] However, they explained that their real joke had been a press release saying that they would take offshoring to the extreme by putting employees in a "Google Copernicus Center"[45] on the Moon. Jonathan Rosenberg, Google's vice-president of products, was quoted by BBC News[46] as saying, "We are very serious about Gmail."

Registration

When Gmail was first announced, access to the service was limited to those who had an invitation from an existing account holder, from Blogger, and later through their mobile phone. Additionally, a limited number of invitations were given out directly from Google to end users via a link on Google's home page. Creating a Gmail account without an invitation required a text messaging-enabled mobile phone. Initially however, account holders received their invitations after being on a waiting list previous to the launch. Google stated that the invitation system was intended to initially reduce the amount of abuse, as spammers were unable to make a large number of accounts.[47][dead link] When the invitation system was in use, account holders were given up to 100 account invitations to send out to other e-mail addresses.

On August 9, 2006, Gmail registration was made available to anyone in Australia and New Zealand,[48] in Japan since August 23, 2006[citation needed] and in Egypt since December 3, 2006.[49] On February 7, 2007, Gmail registration was made public in Europe, the Middle East, Africa, Brazil, Mexico, Australia, Russia, Japan, and Hong Kong.[50] On February 14, 2007, Gmail registration was made public globally, so anyone could register for a Gmail account.[51]

Sign up link: https://www.google.com/accounts/NewAccount

Domain name

Before being acquired by Google, the gmail.com domain name was used by a free e-mail service offered by Garfield.com, online home of the comic strip Garfield. After moving to a different domain, the service has since been discontinued.[52] As of June 22, 2005, Gmail's canonical URI has been changed to http://mail.google.com/mail/ instead of http://gmail.google.com/gmail/.[53]

For Gmail e-mail addresses the domain gmail.com is used, unless the user is from a country where Google isn't allowed to used the Gmail brand (see below), the domain googlemail.com is used. The Gmail service doesn't discriminate between these two domains for incomming e-mails, therefore everyone possessing a gmail.com address gets all e-mails sent to respective googlemail.com address, and also the other way round.

Gmail hoaxes

[edit] Gmail Paper hoax

On April Fools' Day 2007, Google made fun of Gmail by introducing "Gmail Paper," where a user could click a button and Gmail would purportedly mail a hard copy.[54]

Gmail Custom Time hoax

On April Fools' Day 2008, Google introduced a fake service named Gmail Custom Time, which would allow a user to send up to ten emails per year with forged timestamps. The hoax stated that by bending spacetime on the Google servers, the emails are actually routed through the 4th dimension of time itself prior to reaching their intended recipient.[55][56][57]

Code changes

Gmail's JavaScript front-end was rewritten in late summer and early fall of 2007,[31] and started to be rolled out to users on October 29, 2007.[58] The new version had a revamped contacts section, a redesigned quick contacts box, and made-over chat popups, which were added to names in the message list as well as the contact list on the left.[58][59] The contacts application is integrated into other Google services, such as Google Docs.[60] Users granted access to the new version were given a link at the top-right corner which read "Newer Version".[59] This would give users the new interface. As of December 2007, most new registrations in English (US) are given the new interface by default (along with most pre-existing accounts) when supported, with the option to downgrade via a link in the top-right reading "Older Version".[59]

As of December 2007, the new code is available only to users of Internet Explorer 7 and Firefox 2 (and later).[31][32] In the week of January 18, 2008, the Gmail Team rolled out an update that changed the way Gmail's JavaScript was loaded,[61] which broke a few third-party extensions—including Remember The Milk's Firefox extension for Gmail.[62]

Criticisms

Privacy

Google automatically scans e-mails to add context-sensitive advertisements to them. Privacy advocates raised concerns that the plan involved scanning their personal, assumed private, e-mails, and that this was a security problem.[63] Allowing e-mail content to be read, even by a computer, raises the risk that the expectation of privacy in e-mail will be reduced. Furthermore, e-mail that non-subscribers choose to send to Gmail accounts is scanned by Gmail as well. These senders of e-mail did not agree to Gmail's terms of service or privacy policy. Google can change its privacy policy unilaterally, and Google is technically able to cross-reference cookies across its information-rich product line to make dossiers on individuals. However, most email systems make use of server-side content scanning in order to check for spam.

What privacy advocates also consider problematic is the lack of disclosed data retention and correlation policies. It is possible for Google to combine information contained in a person's emails with information about their Internet searches. It is not known how long such information would be kept, and how it could be used. One of the concerns is that it could be of interest to law enforcement agencies. More than 30 privacy and civil liberties organizations have urged Google to suspend Gmail service until these issues are resolved.[64]

There has also been criticism regarding Gmail's privacy policy,[65] which contains the clause, "Residual copies of deleted messages and accounts may take up to 60 days to be deleted from our active servers and may remain in our offline backup systems." Google continues to reply to this criticism by pointing out that Gmail is using mostly industry-wide practices. Google later stated that they will "make reasonable efforts to remove deleted information from our systems as quickly as is practical."[66]

As part of Gmail's privacy policies, Google states that Gmail will refrain from displaying ads next to potentially sensitive messages. Content that will trigger the ad kill switch includes news about a tragedy, an email about catastrophic events, and death announcements. The fact remains that these emails are being scanned in order for Gmail's systems to identify the fact that the email is of this type.[67]

Service issues

Users have occasionally found their accounts temporarily unavailable.[68] Gmail does not allow users to send or receive executable files or archives containing executable files.[19] Tech-savvy users who are not prone to casual errors report loss of random messages in random amounts.[69]

A feature of Gmail is that by design it does not deliver all of a user's emails. When downloading mail through POP access, Gmail fails to deliver messages that users have sent to themselves.[70][71] It also does not deliver to a user's inbox (via POP or webmail) those messages that users have sent to mailing lists that should be distributed back to themselves via the mailing list.

Web interface

The conversation view groups related messages in a linear stack that can be expanded and collapsed. There is no option to differentiate messages that branch off from the original thread. This can occur when mail is sent to multiple recipients who respond individually. Labelling (tagging) is limited to message threads, while it would be also useful for contacts and individual messages too.

Support for entering bi-directional text is currently available only in the Arabic and Hebrew interfaces.

It can be difficult to submit e-mail addresses from the Gmail address book to the addressee line on the compose e-mail window. The "Autocomplete" feature is problematic and does not work under all browsers or operating systems. If an e-mail address begins with a different character than the first letter of the addressee's name, then a sender must try each alphanumeric character until the correct address is prompted. However, it is possible to open the composed message in a new window so the address book can be opened, or another instance of Gmail can be opened in another window to access the address book. Gmail's current documented help on this issue states: "While Gmail doesn't currently support the functionality to open your Contacts list while composing a message, we're testing many new features to improve our service."

Although Gmail's advertisements are often praised for being unobtrusive, they can actually take up more space than flash-based banners when up to six "sponsored links" are displayed next to an email. Additionally, opening emails makes the Web Clips RSS-feed bar (if activated) display another sponsored link. Often the amount of advertisements displayed in the Web Clips bar outnumbers the number of RSS feeds the user has requested. However, when a Gmail message is sent to another email address of a different provider, there will be no advertisements in the message unlike most other webmail providers.

Unlike most other webmail services, Gmail's default mode did not allow for emails to be opened in a new tab or window. However, recent updates have allowed users to open and compose mail in a new window by holding the Shift key while they click on the email. This can also be done if one switches to the "Basic HTML" mode or by opening the email and clicking the "new window" icon.[72]

When a Gmail mailbox is full, it's not possible to search for emails by size in order to delete the largest ones first. The best the web interface can do is to search for emails with attachments, but it does not indicate what the sizes of those attachments are.

Awards

Gmail was ranked second in PC World's "100 Best Products of 2005,"[73] behind Mozilla Firefox. Gmail also won 'Honorable Mention' in the Bottom Line Design Awards 2005.[74] Gmail has drawn many favorable reviews from users for generous space quotas and unique organization.[75]

Trademark disputes

Germany

The Google Mail logo.
The Google Mail logo.

On July 4, 2005, Google announced that Gmail Deutschland would be rebranded to Google Mail. From that point forward, visitors originating from an IP address determined to be in Germany would be forwarded to googlemail.com where they could obtain an email address containing the new domain. Any German user who wants a gmail.com address must sign up for an account through a proxy. German users who were already registered were allowed to keep their old addresses.

The German naming issue is due to a trademark dispute between Google and Daniel Giersch. Daniel Giersch owns a company called "G-mail" which provides the service of printing out emails from senders and sending the print-out via postal mail to the intended recipients. On 30 January 2007, Office for Harmonization in the Internal Market ruled in favor of Giersch.[76] It seems Google isn't without a sense of humor as this is the same service Google "offered" in the Gmail Paper April Fool's Day joke in 2007.

gmail.com as seen from Germany
gmail.com as seen from Germany

Since June 19, 2008, the domain gmail.com no longer redirects to the Google Mail service when being accessed from a German IP address. Instead, a short text message is shown.

Poland

In February 2007, Google filed legal action against the owners of gmail.pl, a poet group known in full as Grupa Młodych Artystów i Literatów abbreviated GMAiL (literally, "Group of Young Artists and Writers").[77]

United Kingdom

On October 19, 2005, the United Kingdom version of Gmail was voluntarily converted to Google Mail,[78] because of a dispute with another company, Independent International Investment Research, in the UK.[79] Users who registered before the switch to Google Mail were able to keep their Gmail address, although the Gmail logo was replaced with a Google Mail logo. Users who signed up after the name change receive a googlemail.com address.

Mainland China

An IT company in mainland China named ISM Technologies (Chinese: 爱思美)[80] has owned and operated a web portal from the domain gmail.cn since 2003.[81]

Russian Federation

A Russian free webmail service called gmail.ru owns the "GMail" trademark in the Russian Federation.[82] The gmail.ru domain name was created January 27, 2003.[83]

Competition

See also: Comparison of webmail providers

After Gmail's initial announcement and development, many existing web mail services quickly increased their storage capacity.[84] For example, Hotmail went from giving some users 2 MB to 25 MB (250 MB after 30 days, and 2 GB for Hotmail Plus accounts), while Yahoo! Mail went from 4 MB to 100 MB (and 2 GB for Yahoo! Mail Plus accounts). Yahoo! Mail storage then proceeded to 250 MB and, in late April 2005, to 1 GB. Yahoo! Mail announced that it would be providing "unlimited" storage to all its users in March 2007[85] and began providing it in May 2007. These were all seen as moves to stop existing users from switching to Gmail and to capitalize on the newly rekindled public interest in web mail services. The desire to catch up was especially visible for MSN's Hotmail, which upgraded its e-mail storage erratically from 250 MB to the new Windows Live Hotmail which includes 5 GB of storage. As of November 2006, MSN Hotmail upgraded all free accounts to have 1 GB of storage.[86] In August of 2005, AOL started providing all AIM screen names with their own e-mail accounts with 2 GB of storage. Another source of competition came from 30Gigs who were offering 30 gigabytes of storage, initially through invite only and was made publicly available late 2006. However in November 2007, 30Gigs was discontinued.

Every Gmail account which is inactive for six months is labeled dormant and three months later (a total of nine months), may get deactivated by Gmail. All stored messages would be deleted if that were to happen. Other webmail services, like Yahoo! Mail and Windows Live Hotmail, have different, often shorter, times for marking an account as inactive; Yahoo! Mail deactivates dormant accounts after four months, and Windows Live Hotmail deactivates free accounts after two months (previously one).

Other than the general increase of storage limit, there has also been an improvement of the e-mail interfaces of Yahoo! Mail and Hotmail after the launch of Gmail. Gmail's ability to have an attachment size of 10 MB was also matched by Yahoo! Mail and Hotmail during 2005. Following the footsteps of Gmail, Yahoo! launched the Yahoo! Mail Beta service and Microsoft launched Windows Live Hotmail, both now incorporating Ajax interfaces. Google increased the maximum attachment size to 20 MB in May 2007.[87]

With Google Apps, a hosted package that includes Gmail, Google is competing with Microsoft Outlook, Outlook Express and Exchange Server.

Gmail Google Mail Gmail Google Mail Gmail Google Mail




Picasa

                                     Picasa is a software application for organizing and editing digital photos, originally created by Idealab and now owned by Google. "Picasa" is a blend of the name of Spanish painter Pablo Picasso, the phrase mi casa for "my house," and "pic" for pictures (personalized art). The icon and logo is a stylized house formed by the aperture blades of a photographic lens. In July 2004, Google acquired Picasa and began offering Picasa for fr

ee download. At the time of the acquisition, the company's management team consisted of Lars Perkins as CEO, Mike Herf as CTO, and Dan Engel as VP Market Development.

Developed byGoogle
Latest release2.7, Build 37.49 / 7 March 2008
OSMicrosoft Windows, Linux
TypeDigital photo organizer
LicenseProprietary
Websitehttp://picasa.google.com/

Picasa

There is native support for Windows XP and Windows Vista, as well as a version for Linux, available through Google Labs. For Windows 98 and Windows Me, only an older version is available. There is also an iPhoto plugin or a stand-alone program for uploading photos available for Mac OS X 10.4 and later.

Contents


  • 1 Features
    • 1.1 Organization and editing
      • 1.1.1 Keywords
      • 1.1.2 Searching
    • 1.2 Viewing
    • 1.3 Backup
    • 1.4 Image recognition
  • 2 Other Picasa applications
    • 2.1 Picasa Web Albums
    • 2.2 Hello
    • 2.3 Picasa Wordpress Widget
  • 3 Version history
    • 3.1 Windows
    • 3.2 Linux
    • 3.3 Mac OS X
    • 3.4 Rebirth
  • 4 See also
  • 5 Notes and references
  • 6 External links

Features

Organization and editing

For organizing photos, Picasa has file importing and tracking features, as well as tags and collections for further sorting. It also offers several basic photo editing functions, including color enhancement, red eye reduction and cropping. Other features include slide shows, printing and image timelines. Images can also be prepared for external use, such as for e-mailing or printing, by reducing file size and setting up page layouts. There is also integration with online photo printing services.

Keywords

Picasa uses picasa.ini files to keep track of keywords for each image. In addition to this, Picasa attaches IPTC keyword data to JPEG files, but not to any other file format. Keywords attached to JPEG files in Picasa can be read by other image library software like Adobe (Photoshop, Album and Bridge), digiKam and iPhoto.

According to the Picasa Readme, Picasa can parse XMP data. However, it cannot search local files for existing XMP keywords.

Searching

Picasa has a search bar that is always visible when viewing the library. Searches are live in that displayed items are filtered as you type.

When a word is typed into the search bar, an image will be displayed if that word is all or part of a keyword, or part of the file name. If the searched word is part of a folder name, all images in that folder are also displayed (but not necessarily images in subfolders, unless the word also exists in a keyword or filename.)

Picasa also supports boolean operators for searching in much the same way as Google's web search. All search terms are included by default (as with the operator "AND"), and keywords may be omitted by using the hyphen (as in the boolean operator "NOT"). For example, the search "family -friends" will cause Picasa to display all images with the keyword family, but which do not include the keyword friends.

[edit] Viewing

Picasa has no separate view window. There is only an "edit view" with a viewing area. Fullscreen view is available in slideshow mode, by holding down the ctrl+alt keys while in "edit view", or by pressing the Alt Gr key.

Backup

Picasa does not overwrite photos when changes are made. Instead, it lists all the changes made and puts the list in a separate file. Whenever the image is opened in Picasa it will check the list and apply the changes that the list tells it to. If you open the photo in any other program, though, the image will not have the changes applied to it. To see the changes when using the photo in other programs you must 'export' the photo. In Picasa 2, a new feature has been added to allow users to save changes made to the pictures in Picasa by overwriting the actual picture file. However, a backup version of the original picture is made and saved in a hidden folder named "Originals", which is located within the same folder as the original picture.

Image recognition

On 15 August 2006, Google announced they had acquired Neven Vision whose technology can be used to search for features within photos such as people or buildings. Google has stated that this technology will be applied to searching for photos within Picasa at some stage in the near future.[1]

Neven Vision incorporates several patents[2] specifically centered around face recognition from digital photo and video images. Neven Vision's technology has been voted among the top finishers in both the FERET 1997 and FRVT 2002 independent tests comparing the world's best face recognition technologies.

Other Picasa applications

Picasa Web Albums

Picasa Web Albums (PWA) is a photo-sharing web application from Google, often compared to programs like Flickr and Zooomr.

It allows users with accounts at Google to store and share 1 GB of photos for free. Users can purchase more storage space, which is shared between other Google services, to a total of:

Plans: no. of GigabytesCost per Year in US$Cost of 1GB per Year in US$
10202.00
40751.875
1502501.667
4005001.25

Users may upload pictures either via a web interface, Picasa 2.5.0 or later,[3] on Microsoft Windows, using the Exporter for iPhoto, the Aperture to Picasa Web Albums plug-in, or Uploader on Mac OS X,[4] or F-Spot on Linux. In both paid and free accounts, the actual resolution of the photo is maintained (even though a smaller resolution photo may be displayed by the web interface), and the original photo can be downloaded.

PWA uses an "unlisted number" approach for URLs for private photo albums. This allows a user to email a private album's URL to anyone s/he wants; the recipient can view the album without having to create a user account - this is done via an "authentication key" that's needed to be appended to the URL for the album to be shown. The Picasa help files say that private albums are not searchable by anyone except the user.

On October 11, 2006, the "Test" name was removed, in favour of purely Picasa Web Albums.

No ads are shown on Picasa Web Albums, in either free or paid accounts. The Terms of Service[5] permit Google to use the uploaded photos to display on the website or via RSS feeds, and also for promoting Google services royalty-free.

Picasa Web Albums was first leaked on June 6, 2006.[6] When introduced, it came with 250 MB free space. On March 7, 2007, it was upgraded to 1 GB.

Hello

Hello by Google's Picasa was a free computer program that allows users to send images across the Internet and publish them to their blogs. It is similar to an instant messaging program because one can send text, but Hello focuses on digital photographs.[7] You can opt to view the same pictures as your friends in real-time. One of the advantages claimed at the website is that photos can be shared through firewalls.

Hello's unique and very popular Bloggerbot IM service was canceled at the end of 2006, and users are instructed to try the Picasa 'Blog This' functionality for uploading pictures to their blogs. According to the official website,[7] hello project was shut down on June 11, 2008.

[edit] Picasa Wordpress Widget

Picasa wordpress widget is a wordpress plugin which allows users to publish random photos from picasa albums on their blogs.

Version history

Windows

There are no versions of Picasa for Windows 95 or NT. The latest version offered for Windows 98/ME is 2.0.0 (build 18.84).[8][9] Newer versions are for Windows 2000/XP/Vista only.

  • 1.618 (build 5.35) July 2004 – free download version offered since Google's acquisition of Picasa.
  • 2.0.0 (build 18.77) January 18, 2005 – many features including improved search functions, an automated photo collage maker, massively enhanced photo editing functions and further integration with Picasa's Hello and Google's Blogger services.
  • 2.0.0 (build 18.84) June 8, 2005 – bug fix release, latest release for Windows 98/ME. This version does not suffer from the "picasa2\runtime\hlpsys.dll is not a valid windows image. Check installation disk." error, which some users have experienced.
  • 2.1.0 (build 27.60) September 19, 2005 – new features including international language support, one-click photo blogging, CD cover printing, improved RAW handling and improved support for external drives.
  • 2.2.0 (build 28.20) January 30, 2006 – 25 additional languages are supported, new network drive support, and bug fixes for IE7 support and CD Burning.
  • 2.5.0 (builds 32.01) June 12, 2006 onwards – beta versions including Picasa Web Albums support – last version (build 32.97) started rollout on November 14, 2006.
  • 2.6 (build 35.94.0) December 7, 2006 – new autoupdate behavior for Windows Vista support, new CD/DVD-burning engine, improved upload reliability to Picasa Web Albums, and added support for 18 new languages.
  • 2.7 (build 36.37.0) April 24, 2007 – new RAW processing engine, new color engine for "tuning" fixes, added support for Google Photos Screensaver, and improved BlogThis! reliability.
    • 2.7 Build 36.40 May 3, 2007 – support for more cameras, updated version number for international installs.
    • 2.7 Build 36.60 26 June 2007 – added support for geotag, supposedly fixed problems with showing up some video files.
    • 2.7 Build 37.23 21 August 2007 – support for more languages, fixes several bugs.
    • 2.7 Build 37.29 13 September 2007 – Added support for RAW pictures from the Canon 40D, fixes several bugs.
    • 2.7 Build 37.32 02 October 2007 – Fixed a case where corrupted AVI files could cause a crash. Fixed a case that would result in a "This account is not enabled for Picasa Web Albums" error.
    • 2.7 Build 37.36 30 October 2007 – Added support for 11 additional languages: Bulgarian, Catalan, Filipino, Indonesian, Latvian, Lithuanian, Serbian, Slovak, Slovenian, Thai, Vietnamese.
    • 2.7 Build 37.49 07 March 2008 - Improved performance for new Intel chips. Translation fixes for Hungarian and Chinese. Fixed a case that would result in an error when capturing images from webcams.

See also the release notes.[10] and the latest updates page[11]

Linux

  • As from about early June 2006, Linux versions (2.2.2820-5) became available as free downloads for most distributions of the Linux operating system. It is not a native Linux program but an adapted Windows version that uses the Wine libraries.[12]
  • A Release Candidate of Picasa for Linux 2.7 (Build 37.3607,0) was released on 21 November 2007.[13]
  • Google added Picasa for Linux 2.7 (Build 37.3615, 0) to its Linux repository on 16 April 2008.

Mac OS X

Picasa for Mac is under development and will be launched later in 2008.[14] A plugin is available for iPhoto to upload to the Picasa Web Albums hosting service. There is also a standalone Picasa Web Albums uploading tools for OS X 10.4 or later. Using Darwine or similar compatibility layers, however, Picasa can run on Mac OS X.

Rebirth

On May 2nd 2008 a Hello clone called 'Hello (again)' appeared on the internet.

Picasa Google Picasa Google Picasa Google Picasa Google

Google AdSense

                                                          AdSense is an advertisement serving program run by Google. Website owners can enroll in this program to enable text, image, and more recently, video advertisements on their websites. These advertisements are administered by Google and generate revenue on either a per-click or per-thousand-impressions basis. Google is also currently beta-testing a cost-per-action based service.

Contents

  • 1 Overview
  • 2 History
  • 3 AdSense for feeds
  • 4 AdSense for search
  • 5 AdSense for mobile content
    • 5.1 XHTML compatibility
  • 6 How AdSense works
  • 7 Abuse
  • 8 Criticism
  • 9 See also
  • 10 References
  • 11 External links

Overview

Google uses its Internet search technology to serve advertisements based on website content, the user's geographical location, and other factors. Those wanting to advertise with Google's targeted advertisement system may enroll through AdWords. AdSense has become a popular method of placing advertising on a website because the advertisements are less intrusive than most banners, and the content of the advertisements is often relevant to the website.

Currently, AdSense uses JavaScript code to incorporate the advertisements into a participating website. If the advertisements are included on a website that has not yet been crawled by the Mediabot, AdSense will temporarily display advertisements for charitable causes, also known as public service announcements (PSAs). (The Mediabot is different from the Googlebot, which maintains Google's search index.)

Many websites use AdSense to monetize their content. AdSense has been particularly important for delivering advertising revenue to small websites that do not have the resources for developing advertising sales programs and salespeople. To fill a website with advertisements that are relevant to the topics discussed, webmasters implement a brief script on the websites' pages. Websites that are content-rich have been very successful with this advertising program, as noted in a number of publisher case studies on the AdSense website.

Some webmasters invest significant effort into maximizing their own AdSense income. They do this in three ways:[citation needed]

  1. They use a wide range of traffic-generating techniques, including but not limited to online advertising.
  2. They build valuable content on their websites that attracts AdSense advertisements, which pay out the most when they are clicked.
  3. They use copy on their websites that encourages visitors to click on advertisements. Note that Google prohibits webmasters from using phrases like "Click on my AdSense ads" to increase click rates. The phrases accepted are "Sponsored Links" and "Advertisements."[citation needed]

The source of all AdSense income is the AdWords program, which in turn has a complex pricing model based on a Vickrey second price auction. AdSense commands an advertiser to submit a sealed bid (i.e., a bid not observable by competitors). Additionally, for any given click received, advertisers only pay one bid increment above the second-highest bid.

History

The underlying technology behind AdSense was derived originally from WordNet, Simpli (a company started by the founder of Wordnet, George A. Miller), and a number of professors and graduate students from Brown University, including James A. Anderson, Jeff Stibel, and Steve Reiss.[1] A variation of this technology utilizing WordNet was developed by Oingo, a small search engine company based in Santa Monica founded in 1998 by Gilad Elbaz.[2][3] Oingo changed its name to Applied Semantics in 2001,[4] which was later acquired by Google in April 2003 for US$102 million.[5]

AdSense for feeds

In May 2005, Google announced a limited-participation beta version of AdSense for feeds, a version of AdSense that runs on RSS and Atom feeds that have more than 100 active subscribers. According to the Official Google Blog, "advertisers have their ads placed in the most appropriate feed articles; publishers are paid for their original content; readers see relevant advertising — and in the long run, more quality feeds to choose from."[6]

AdSense for feeds works by inserting images into a feed. When the image is displayed by a RSS reader or Web browser, Google writes the advertising content into the image that it returns. The advertisement content is chosen based on the content of the feed surrounding the image. When the user clicks the image, he or she is redirected to the advertiser's website in the same way as regular AdSense advertisements.

AdSense for feeds has remained in its beta state ever since its original announcement. Only selected AdSense users have been allowed to enroll, and no more users are being admitted to the program.[7]

AdSense for search

A companion to the regular AdSense program, AdSense for search, allows website owners to place Google search boxes on their websites. When a user searches the Internet or the website with the search box, Google shares any advertising revenue it makes from those searches with the website owner. However the publisher is paid only if the advertisements on the page are clicked: AdSense does not pay publishers for mere searches.

AdSense for mobile content

AdSense for mobile content allows publishers to generate earnings from their mobile websites using targeted Google advertisements. Just like AdSense for content, Google matches advertisements to the content of a website — in this case, a mobile website.

XHTML compatibility

As of September 2007, the HTML code for the AdSense search box does not validate as XHTML, and does not follow modern principles of website design because of its use of

  • non-standard end tags, such as and ,
  • the attribute checked rather than checked="checked",
  • presentational attributes other than id, class, or style — for example, bgcolor and align,
  • a table structure for purely presentational (i.e., non-tabular) purposes, and
  • the font tag.

Additionally, the AdSense advertisement units use the JavaScript method document.write(), which does not work correctly when rendered with the application/xhtml+xml MIME type. The units also use the iframe HTML tag, which is not validated correctly with the XHTML 1.0 StrictXHTML 1.0 Transitional or DOCTYPEs.

The terms of the AdSense program forbid its affiliates from modifying the code, thus preventing these participants from having valid XHTML websites.

However, a workaround has been found by creating a separate HTML webpage containing only the AdSense advertisement units, and then importing this page into an XHTML webpage with an object tag. [8] This workaround appears to be accepted by Google.[9]

How AdSense works

  • The webmaster inserts the AdSense JavaScript code into a webpage.
  • Each time this page is visited, the JavaScript code creates an IFrame with a src attribute set to the page's URL.
  • For contextual advertisements, Google's servers use a cache of the page to determine a set of high-value keywords. If keywords have been cached already, advertisements are served for those keywords based on the AdWords bidding system. (More details are described in the AdSense patent.)
  • For site-targeted advertisements, the advertiser chooses the page(s) on which to display advertisements, and pays based on cost-per-thousand-impressions (CPM), or the price advertisers choose to pay for every thousand advertisements displayed.[10] [11]
  • For referrals, Google adds money to the advertiser's account when visitors either download the referred software or subscribe to the referred service.[12] The referral program will be retired in August 2008.[13]
  • Search advertisements are added to the list of results after the visitor performs a search.
  • Because the JavaScript is sent to the Web browser when the page is requested, it is possible for other website owners to copy the JavaScript code into their own webpages. To protect against this type of fraud, AdSense customers can specify the pages on which advertisements should be shown. AdSense then ignores clicks from pages other than those specified.

Abuse

Some webmasters create websites tailored to lure searchers from Google and other engines onto their AdSense website to make money from clicks. These "zombie" websites often contain nothing but a large amount of interconnected, automated content (e.g., a directory with content from the Open Directory Project, or scraper websites relying on RSS feeds for content). Possibly the most popular form of such "AdSense farms" are splogs (spam blogs), which are centered around known high-paying keywords. Many of these websites use content from other websites, such as Wikipedia, to attract visitors. These and related approaches are considered to be search engine spam and can be reported to Google.

A Made for AdSense (MFA) website or webpage has little or no content, but is filled with advertisements so that users have no choice but to click on advertisements. Such pages were tolerated in the past, but due to complaints, Google now disables such accounts.

There have also been reports of Trojan horses engineered to produce counterfeit Google advertisements that are formatted to look like legitimate ones. The Trojan downloads itself onto an unsuspecting computer through a webpage and then replaces the original advertisements with its own set of malicious advertisements.[14]

Criticism

Due to concerns about click fraud, Google AdSense has been criticized by some search engine optimization firms as a large source of what Google calls "invalid clicks," in which one company clicks on a rival's search engine advertisements to drive up the other company's costs.[15] Some publishers that have been blocked by Google complain that little justification or transparency was provided. Webmasters who publish AdSense can receive a life-long ban without justification.[citation needed] Google claims they cannot "disclose any specific details" on fraudulent clicks since it may reveal the nature of their proprietary click-fraud monitoring system.[16]

To help prevent click fraud, AdSense publishers can choose from a number of click-tracking programs. These programs display detailed information about the visitors who click on the AdSense advertisements. Publishers can use this to determine whether or not they have been a victim of click fraud. There are a number of commercial tracking scripts available for purchase.

The payment terms for webmasters have also been criticized.[17] Google withholds payment until an account reaches US$100,[18] but many small content providers[citation needed] require a long time – years in many cases – to build up this much AdSense revenue. These pending payments are recorded on Google's balance sheet as "accrued revenue share".[19] At the close of its 2006 fiscal year, the sum of all these small debts amounted to a little over US$370 million, money that Google is able to invest but effectively belongs to webmasters. However, Google will pay all earned revenue greater than US$10 when an AdSense account is closed.

video website Imineo.com. This website violated Google's AdSense Program Policies by displaying AdSense alongside Google recently came under fire when the official Google AdSense Blog showcased the Frenchsexually explicit material.[20] Typically, websites displaying AdSense have been banned from showing such content.



Google AdSense Google AdSense Google AdSense


Google

                                                       Google Inc. (NASDAQ: GOOG, LSE: GGEA) is an American public corporation, earning revenue from advertising related to its Internet search, web-based e-mail, online mapping, office productivity, social networking, and video sharing services as well as selling advertising-free versions of the same technologies. Google's headquarters, the Googleplex, is located in Mountain View, California. As of June 30, 2008 the company has 19,604 full-time employees.[3] As of October 31, 2007, it is the largest American company (by market capitalization) that is not part of the Dow Jones Industrial Average.[4]

Google in 1998
Google in 1998

Google was co-founded by Larry Page and Sergey Brin while they were students at Stanford University and the company was first incorporated as a privately held company on September 7, 1998. Google's initial public offering took place on August 19, 2004, raising US$1.67 billion, making it worth US$23 billion. Google has continued its growth through a series of new product developments, acquisitions, and partnerships. Environmentalism, philanthropy, and positive employee relations have been important tenets during Google's growth, the latter resulting in being identified multiple times as Fortune Magazine's #1 Best Place to Work.[5] The company's unofficial slogan is "Don't be evil", although criticism of Google includes concerns regarding the privacy of personal information, copyright, censorship, and discontinuation of services.

Google Google Google Google Google Google

Contents


  • 1 History
    • 1.1 Financing and initial public offering
    • 1.2 Growth
    • 1.3 Acquisitions
    • 1.4 Partnerships
  • 2 Products and services
    • 2.1 Advertising
    • 2.2 Web-based software
    • 2.3 Enterprise products
  • 3 Platform
  • 4 Corporate affairs and culture
    • 4.1 Googleplex
    • 4.2 Innovation time off
    • 4.3 Easter eggs and April Fool's Day jokes
    • 4.4 IPO and culture
    • 4.5 Philanthropy
  • 5 Criticism
  • 6 See also
  • 7 References
  • 8 Further reading
  • 9 External links

History


Google began in January 1996, as a research project by Larry Page, who was soon joined by Sergey Brin, two Ph.D. students at Stanford University in California.[6] They hypothesized that a search engine that analyzed the relationships between websites would produce better ranking of results than existing techniques, which ranked results according to the number of times the search term appeared on a page.[7] Their search engine was originally nicknamed "BackRub" because the system checked backlinks to estimate a site's importance.[8] A small search engine called Rankdex was already exploring a similar strategy.[9]

Convinced that the pages with the most links to them from other highly relevant web pages must be the most relevant pages associated with the search, Page and Brin tested their thesis as part of their studies, and laid the foundation for their search engine. Originally, the search engine used the Stanford University website with the domain google.stanford.edu. The domain google.com was registered on September 15, 1997,[10] and the company was incorporated as Google Inc. on September 7, 1998 at a friend's garage in Menlo Park, California. The total initial investment raised for the new company amounted to almost US$1.1 million, including a US$100,000 check by Andy Bechtolsheim, one of the founders of Sun Microsystems.[11]

The main Google page as of June 2008
The main Google page as of June 2008

In March 1999, the company moved into offices in Palo Alto, home to several other noted Silicon Valley technology startups.[12] After quickly outgrowing two other sites, the company leased a complex of buildings in Mountain View at 1600 Amphitheatre Parkway from Silicon Graphics (SGI) in 2003.[13] The company has remained at this location ever since, and the complex has since come to be known as the Googleplex (a play on the word googolplex). In 2006, Google bought the property from SGI for US$319 million.[14]

The Google search engine attracted a loyal following among the growing number of Internet users, who liked its simple design and usability.[15] In 2000, Google began selling advertisements associated with search keywords.[6] The ads were text-based to maintain an uncluttered page design and to maximize page loading speed.[6] Keywords were sold based on a combination of price bid and clickthroughs, with bidding starting at US$.05 per click.[6] This model of selling keyword advertising was pioneered by Goto.com (later renamed Overture Services, before being acquired by Yahoo! and rebranded as Yahoo! Search Marketing).[16][17][18] While many of its dot-com rivals failed in the new Internet marketplace, Google quietly rose in stature while generating revenue.[6]

The name "Google" originated from a common misspelling of the word "googol",[19][20] which refers to 10100, the number represented by a 1 followed by one hundred zeros. Having found its way increasingly into everyday language, the verb "google", was added to the Merriam Webster Collegiate Dictionary and the Oxford English Dictionary in 2006, meaning "to use the Google search engine to obtain information on the Internet."[21][22]

A patent describing part of Google's ranking mechanism (PageRank) was granted on September 4, 2001.[23] The patent was officially assigned to Stanford University and lists Lawrence Page as the inventor.

Financing and initial public offering

The first funding for Google as a company was secured in 1998, in the form of a US$100,000 contribution from Andy Bechtolsheim, co-founder of Sun Microsystems, given to a corporation which did not yet exist.[24] Around six months later, a much larger round of funding was announced, with the major investors being rival venture capital firms Kleiner Perkins Caufield & Byers and Sequoia Capital.[24]

Google's IPO took place on August 19, 2004. 19,605,052 shares were offered at a price of US$85 per share.[25][26] Of that, 14,142,135 (another mathematical reference as √2 ≈ 1.4142135) were floated by Google, and the remaining 5,462,917 were offered by existing stockholders. The sale of US$1.67 billion gave Google a market capitalization of more than US$23 billion.[27] The vast majority of Google's 271 million shares remained under Google's control. Many of Google's employees became instant paper millionaires. Yahoo!, a competitor of Google, also benefited from the IPO because it owned 8.4 million shares of Google as of August 9, 2004, ten days before the IPO.[28]

Google's stock performance after its first IPO launch has gone well, with shares hitting US$700 for the first time on October 31, 2007, due to strong sales and earnings in the advertising market, as well as the release of new features such as the desktop search function and its iGoogle personalized home page.The surge in stock price is fueled primarily by individual investors, as opposed to large institutional investors and mutual funds.

The company is listed on the NASDAQ stock exchange under the ticker symbol GOOG and under the London Stock Exchange under the ticker symbol GGEA.

Growth

While the company's primary business interest is in the web content arena, Google has begun experimenting with other markets, such as radio and print publications. On January 17, 2006, Google announced that its purchase of a radio advertising company "dMarc", which provides an automated system that allows companies to advertise on the radio.[31] This will allow Google to combine two niche advertising media—the Internet and radio—with Google's ability to laser-focus on the tastes of consumers. Google has also begun an experiment in selling advertisements from its advertisers in offline newspapers and magazines, with select advertisements in the Chicago Sun-Times.[32] They have been filling unsold space in the newspaper that would have normally been used for in-house advertisements.

Google was added to the S&P 500 index on March 30, 2006. It replaced Burlington Resources, a major oil producer based in Houston which was acquired by ConocoPhillips.[citation needed]

Acquisitions

See also: List of Google acquisitions

Since 2001, Google has acquired several small start-up companies, often consisting of innovative teams and products.[citation needed] One of the earlier companies that Google bought was Pyra Labs. They were the creators of Blogger, a weblog publishing platform, first launched in 1999.[citation needed] This acquisition led to many premium features becoming free. Pyra Labs was originally formed by Evan Williams, yet he left Google in 2004.[citation needed] In early 2006, Google acquired Upstartle, a company responsible for the online word processor, Writely. The technology in this product was used by Google to eventually create Google Docs & Spreadsheets.[citation needed]

In 2004, Google acquired a company called Keyhole, Inc., which developed a product called Earth Viewer which was renamed in 2005 to Google Earth.[citation needed]

In February 2006, software company Adaptive Path sold Measure Map, a weblog statistics application, to Google. Registration to the service has since been temporarily disabled. The last update regarding the future of Measure Map was made on April 6, 2006 and outlined many of the service's known issues.[33]

In late 2006, Google bought online video site YouTube for US$1.65 billion in stock.[34] Shortly after, on October 31, 2006, Google announced that it had also acquired JotSpot, a developer of wiki technology for collaborative Web sites.[35]

On April 13, 2007, Google reached an agreement to acquire DoubleClick. Google agreed to buy the company for US$3.1 billion.[36]

On July 9, 2007, Google announced that it had signed a definitive agreement to acquire enterprise messaging security and compliance company Postini.[37]

Partnerships

In 2005, Google entered into partnerships with other companies and government agencies to improve production and services. Google announced a partnership with NASA Ames Research Center to build up 1,000,000 square feet (93,000 m²) of offices and work on research projects involving large-scale data management, nanotechnology, distributed computing, and the entrepreneurial space industry.[38] Google also entered into a partnership with Sun Microsystems in October to help share and distribute each other's technologies.[39] The company entered into a partnership with Time Warner's AOL,[40] to enhance each other's video search services.

The same year, the company became a major financial investor of the new .mobi top-level domain for mobile devices, in conjunction with several other companies, including Microsoft, Nokia, and Ericsson among others.[41] In September 2007, Google launched, "Adsense for Mobile", a service for its publishing partners which provides the ability to monetize their mobile websites through the targeted placement of mobile text ads,[42] and acquired the mobile social networking site, Zingku.mobi, to "provide people worldwide with direct access to Google applications, and ultimately the information they want and need, right from their mobile devices."[43]

In 2006, Google and News Corp.'s Fox Interactive Media entered into a US$900 million agreement to provide search and advertising on the popular social networking site, MySpace.[44]

On November 5, 2007 Google announced the Open Handset Alliance to develop an open platform for mobile services called Android.[citation needed]

On March,2008 Google, Sprint, Intel, Comcast, Time Warner Cable,Bright House Networks,Clearwire together found Xohm to provide wireless telecommunication service.

Products and services

Google appliance as shown at RSA Conference 2008
Google appliance as shown at RSA Conference 2008

Google has created services and tools for the general public and business environment alike; including Web applications, advertising networks and solutions for businesses.

Advertising

Most of Google's revenue is derived from advertising programs. For the 2006 fiscal year, the company reported US$10.492 billion in total advertising revenues and only US$112 million in licensing and other revenues.[45] Google AdWords allows Web advertisers to display advertisements in Google's search results and the Google Content Network, through either a cost-per-click or cost-per-view scheme. Google AdSense website owners can also display adverts on their own site, and earn money every time ads are clicked.

Web-based software

The Google web search engine is the company's most popular service. As of August 2007, Google is the most used search engine on the web with a 53.6% market share, ahead of Yahoo! (19.9%) and Live Search (12.9%).[46] Google indexes billions of Web pages, so that users can search for the information they desire, through the use of keywords and operators. Google has also employed the Web Search technology into other search services, including Image Search, Google News, the price comparison site Google Product Search, the interactive Usenet archive Google Groups, Google Maps, and more.

In 2004, Google launched its own free web-based e-mail service, known as Gmail (or Google Mail in some jurisdictions).[47] Gmail features spam-filtering technology and the capability to use Google technology to search e-mail. The service generates revenue by displaying advertisements and links from the AdWords service that are tailored to the choice of the user and/or content of the e-mail messages displayed on screen.

In early 2006, the company launched Google Video, which not only allows users to search and view freely available videos but also offers users and media publishers the ability to publish their content, including television shows on CBS, NBA basketball games, and music videos.[48] In August 2007, Google announced that it would shut down its video rental and sale program and offer refunds and Google Checkout credits to consumers who had purchased videos to own.[citation needed]

On February 28, 2008 Google launched the Google Sites wiki as a Google Apps component.[citation needed]

Google has also developed several desktop applications, including Google Earth, an interactive mapping program powered by satellite and aerial imagery that covers the vast majority of the planet. Google Earth is generally considered to be remarkably accurate and extremely detailed. Many major cities have such detailed images that one can zoom in close enough to see vehicles and pedestrians clearly. Consequently, there have been some concerns about national security implications. Specifically, some countries and militaries contend the software can be used to pinpoint with near-precision accuracy the physical location of critical infrastructure, commercial and residential buildings, bases, government agencies, and so on. However, the satellite images are not necessarily frequently updated, and all of them are available at no charge through other products and even government sources. For example, NASA and the National Geospatial-Intelligence Agency. Some counter this argument by stating that Google Earth makes it easier to access and research the images.[citation needed]

Many other products are available through Google Labs, which is a collection of incomplete applications that are still being tested for use by the general public.[citation needed]

Google has promoted their products in various ways. In London, Google Space was set-up in Heathrow Airport, showcasing several products, including Gmail, Google Earth and Picasa.[49][50] Also, a similar page was launched for American college students, under the name College Life, Powered by Google.[51]

In 2007, some reports surfaced that Google was planning the release of its own mobile phone, possibly a competitor to Apple's iPhone.[52][53][54] The project, called Android provides a standard development kit that will allow any "Android" phone to run software developed for the Android SDK, no matter the phone manufacturer. In October 2007, Google SMS service was launched in India allowing users to get business listings, movie showtimes, and information by sending an SMS.[citation needed]

Enterprise products

In 2007, Google launched Google Apps Premier Edition, a version of Google Apps targeted primarily at the business user. It includes such extras as more disk space for e-mail, API access, and premium support, for a price of US$50 per user per year. A large implementation of Google Apps with 38,000 users is at Lakehead University in Thunder Bay, Ontario, Canada.[55]

Platform

Main article: Google platform

Google runs its services on several server farms, each comprising thousands of low-cost commodity computers running stripped-down versions of Linux. While the company divulges no details of its hardware, a 2006 estimate cites 450,000 servers, "racked up in clusters at data centers around the world."[56]

Corporate affairs and culture

Left to right, Eric E. Schmidt, Sergey Brin and Larry Page
Left to right, Eric E. Schmidt, Sergey Brin and Larry Page

Google is known for its relaxed corporate culture, of which its playful variations on its own corporate logo are an indicator. In 2007 and 2008, Fortune Magazine placed Google at the top of its list of the hundred best places to work.[5] Google's corporate philosophy embodies such casual principles as "you can make money without doing evil," "you can be serious without a suit," and "work should be challenging and the challenge should be fun."[57]

Google has been criticized for having salaries below industry standards.[58] For example, some system administrators earn no more than US$35,000 per year – considered to be quite low for the Bay Area job market.[59] However, Google's stock performance following its IPO has enabled many early employees to be competitively compensated by participation in the corporation's remarkable equity growth.[60] Google implemented other employee incentives in 2005, such as the Google Founders' Award, in addition to offering higher salaries to new employees. Google's workplace amenities, culture, global popularity, and strong brand recognition have also attracted potential applicants.[citation needed]

After the company's IPO in August 2004, it was reported that founders Sergey Brin and Larry Page, and CEO Eric Schmidt, requested that their base salary be cut to US$1.00.[61] Subsequent offers by the company to increase their salaries have been turned down, primarily because, "their primary compensation continues to come from returns on their ownership stakes in Google. As significant stockholders, their personal wealth is tied directly to sustained stock price appreciation and performance, which provides direct alignment with stockholder interests."[61][61] Prior to 2004, Schmidt was making US$250,000 per year, and Page and Brin each earned a salary of US$150,000.

They have all declined recent offers of bonuses and increases in compensation by Google's board of directors. In a 2007 report of the United States' richest people, Forbes reported that Sergey Brin and Larry Page were tied for #5 with a net worth of US$18.5 billion each.[62]

In 2007 and through early 2008, Google has seen the departure of several top executives. Justin Rosenstein, Google’s product manager, left in June of 2007.[63] Shortly thereafter, Gideon Yu, former chief financial officer of YouTube, a Google unit, joined Facebook[64] along with Benjamin Ling, a high-ranking engineer, who left in October 2007.[65] In March 2008, two senior Google leaders announced their desire to pursue other opportunities. Sheryl Sandburg, ex-VP of global online sales and operations began her position as COO of Facebook[66] while Ash ElDifrawi, former head of brand advertising, left to become CMO of Netshops Inc.[67]

Googleplex

The Googleplex
The Googleplex
Main article: Googleplex

Google's headquarters in Mountain View, California, is referred to as "the Googleplex" in a play of words; a googolplex being 1 followed by a googol of zeros, and the HQ being a complex of buildings (cf. multiplex, cineplex, etc). The lobby is decorated with a piano, lava lamps, old server clusters, and a projection of search queries on the wall. The hallways are full of exercise balls and bicycles. Each employee has access to the corporate recreation center. Recreational amenities are scattered throughout the campus and include a workout room with weights and rowing machines, locker rooms, washers and dryers, a massage room, assorted video games, Foosball, a baby grand piano, a pool table, and ping pong. In addition to the rec room, there are snack rooms stocked with various foods and drinks.[68]

Sign at the Googleplex
Sign at the Googleplex

In 2006, Google moved into 311,000 square feet (28,900 m²) of office space in New York City, at 111 Eighth Ave. in Manhattan.[69] The office was specially designed and built for Google and houses its largest advertising sales team, which has been instrumental in securing large partnerships, most recently deals with MySpace and AOL.[69] In 2003, they added an engineering staff in New York City, which has been responsible for more than 100 engineering projects, including Google Maps, Google Spreadsheets, and others.[69] It is estimated that the building costs Google US$10 million per year to rent and is similar in design and functionality to its Mountain View headquarters, including foosball, air hockey, and ping-pong tables, as well as a video game area.[69] In November 2006, Google opened offices on Carnegie Mellon's campus in Pittsburgh.[70] By late 2006, Google also established a new headquarters for its AdWords division in Ann Arbor, Michigan.[71]

The size of Google's search system is presently undisclosed. The best estimates place the total number of the company's servers at 450,000, spread over twenty five locations throughout the world, including major operations centers in Dublin (European Operations Headquarters) and Atlanta, Georgia.[citation needed] Google is also in the process of constructing a major operations center in The Dalles, Oregon, on the banks of the Columbia River.[citation needed] The site, also referred to by the media as Project 02, was chosen due to the availability of inexpensive hydroelectric power and a large surplus of fiber optic cable, remnants of the dot com boom of the late 1990s. The computing center is estimated to be the size of two football fields, and it has created hundreds of construction jobs, causing local real estate prices to increase 40%. Upon completion, the center is expected to create 60 to 200 permanent jobs in the town of 12,000 people.[72]

Google is taking steps to ensure that their operations are environmentally sound. In October 2006, the company announced plans to install thousands of solar panels to provide up to 1.6 megawatts of electricity, enough to satisfy approximately 30% of the campus' energy needs.[73] The system will be the largest solar power system constructed on a U.S. corporate campus and one of the largest on any corporate site in the world.[73] In June 2007, Google announced that they plan to become carbon neutral by 2008, which includes investing in energy efficiency, renewable energy sources, and purchasing carbon offsets, such as investing in projects like capturing and burning methane from animal waste at Mexican and Brazilian farms.[citation needed]

Innovation time off

As an interesting motivation technique (usually called Innovation Time Off), all Google engineers are encouraged to spend 20% of their work time (one day per week) on projects that interest them. Some of Google's newer services, such as Gmail, Google News, Orkut, and AdSense originated from these independent endeavors.[74] In a talk at Stanford University, Marissa Mayer, Google's Vice President of Search Products and User Experience, stated that her analysis showed that half of the new product launches originated from the 20% time.[75]

Easter eggs and April Fool's Day jokes

Main article: Google's hoaxes

Google has a tradition of creating April Fool's Day jokes—such as Google MentalPlex, which allegedly featured the use of mental power to search the web.[76] In 2002, they claimed that pigeons were the secret behind their growing search engine.[77] In 2004, they featured Google Lunar (which claimed to feature jobs on the moon),[78] and in 2005, a fictitious brain-boosting drink, termed Google Gulp was announced.[79] In 2006, they came up with Google Romance, a hypothetical online dating service.[80] In 2007, Google announced two joke products. The first was a free wireless Internet service called TiSP (Toilet Internet Service Provider)[81] in which one obtained a connection by flushing one end of a fiber-optic cable down their toilet and waiting only an hour for a "Plumbing Hardware Dispatcher (PHD)" to connect it to the Internet.[81] Additionally, Google's Gmail page displayed an announcement for Gmail Paper, which allows users of their free email service to have email messages printed and shipped to a snail mail address.[82]

Google's services contain a number of Easter eggs; for instance, the Language Tools page offers the search interface in the Swedish Chef's "Bork bork bork," Pig Latin, ”Hacker” (actually leetspeak), Elmer Fudd, and Klingon.[83] In addition, the search engine calculator provides the Answer to Life, the Universe, and Everything from Douglas Adams' The Hitchhiker's Guide to the Galaxy.[84] As Google's search box can be used as a unit converter (as well as a calculator), some non-standard units are built in, such as the Smoot. Google also routinely modifies its logo in accordance with various holidays or special events throughout the year, such as Christmas, Mother's Day, or the birthdays of various notable individuals.[85]

IPO and culture

Many people speculated that Google's IPO would inevitably lead to changes in the company's culture,[86] because of shareholder pressure for employee benefit reductions and short-term advances, or because a large number of the company's employees would suddenly become millionaires on paper. In a report given to potential investors, co-founders Sergey Brin and Larry Page promised that the IPO would not change the company's culture.[87] Later Mr. Page said, "We think a lot about how to maintain our culture and the fun elements. We spent a lot of time getting our offices right. We think it's important to have a high density of people. People are packed together everywhere. We all share offices. We like this set of buildings because it's more like a densely packed university campus than a typical suburban office park."[88]

However, many analysts are finding that as Google grows, the company is becoming more "corporate". In 2005, articles in The New York Times and other sources began suggesting that Google had lost its anti-corporate, no evil philosophy.[89][90][91] In an effort to maintain the company's unique culture, Google has designated a Chief Culture Officer in 2006, who also serves as the Director of Human Resources. The purpose of the Chief Culture Officer is to develop and maintain the culture and work on ways to keep true to the core values that the company was founded on in the beginning—a flat organization, a lack of hierarchy, a collaborative environment.[92]

Philanthropy

Main article: Google.org

In 2004, Google formed a for-profit philanthropic wing, Google.org, with a start-up fund of US$1 billion.[93] The express mission of the organization is to create awareness about climate change, global public health, and global poverty. One of its first projects is to develop a viable plug-in hybrid electric vehicle that can attain 100 mpg. The founding and current director is Dr. Larry Brilliant.[94]

Criticism

Main article: Criticism of Google

As it has grown, Google has found itself the focus of several controversies related to its business practices and services. For example, Google Book Search's effort to digitize millions of books and make the full text searchable has led to copyright disputes with the Authors Guild.[citation needed] Google's cooperation with the governments of China, and to a lesser extent France and Germany (regarding Holocaust denial) to filter search results in accordance to regional laws and regulations has led to claims of censorship.[citation needed] Google's persistent cookie and other information collection practices have led to concerns over user privacy. As of December 11, 2007, Google, like the Microsoft search engine, stores "personal information for 18 months" and by comparison, Yahoo! and AOL (Time Warner) "retain search requests for 13 months."[95]

A number of Indian state governments have raised concerns about the security risks posed by geographic details provided by Google Earth's satellite imaging.[96] Google has also been criticized by advertisers regarding its inability to combat click fraud, when a person or automated script is used to generate a charge on an advertisement without really having an interest in the product. Industry reports in 2006 claim that approximately 14 to 20 percent of clicks were in fact fraudulent or invalid.[97] Further, Google has faced allegations of sexism and ageism from former employees.[98][99] Google has also faced accusations in Harper's Magazine[100] of being extremely excessive with their energy usage, and were accused of employing their "Don't be evil" motto as well as their very public energy saving campaigns as means of trying to cover up or make up for the massive amounts of energy their servers actually require.

Also, US District Court Judge Louis Stanton, on July 1, 2008 ordered Google to give YouTube user data / log to Viacom to support its case in a billion-dollar copyright lawsuit against Google.[101][102] Google and Viacom, however, on July 14, 2008, agreed in compromise to protect YouTube users' personal data in the $ 1 billion (£ 497 million) copyright lawsuit. Google agreed it will make user information and internet protocol addresses from its YouTube subsidiary anonymous before handing over the data to Viacom. The privacy deal also applied to other litigants including the FA Premier League, the Rodgers & Hammerstein Organisation and the Scottish Premier League.[103][104] The deal however did not extend the anonymity to employees, since Viacom would prove that Google staff are aware of uploading of illegal material to the site. The parties therefore will further meet on the matter lest the data be made available to the court.[105]

List of banks

  • This is a list of banks throughout the world.

Contents

Africa

Flag of Angola Angola

List of Angolan banks

Flag of Benin Benin

Flag of Cape Verde Cape Verde

Flag of Djibouti Djibouti

Flag of Egypt Egypt

Flag of Eritrea Eritrea

Defunct banks

Flag of Ethiopia Ethiopia

Central Bank

Banks

Microfinance

Flag of Gabon Gabon

Flag of Kenya Kenya

Central Bank

Commercial Banks

Flag of Libya Libya

: List of banks in Libya

Flag of Mauritius Mauritius

Flag of Morocco Morocco

Central Bank

Major banks

Foreign-owned banks

Defunct banks

Flag of Namibia Namibia

Flag of Nigeria Nigeria

The following are the twenty five(25) commercial banks that were able to meet the capitalisation requirements of the Central bank of Nigeria as of December 31, 2005.

Flag of São Tomé and Príncipe São Tomé and Príncipe

Flag of Somalia Somalia

Defunct banks

Flag of South Africa South Africa

Flag of Tanzania Tanzania

Defunct banks

Flag of Uganda Uganda

Central Bank

Development Banks

Investment Banks

Commercial Banks

Centrally Regulated Microfinance Institutions

Other Microfinance Institutions

Source: http://www.bou.or.ug/bouwebsite/opencms/bou/regulation_supervision/supervised_institutions.html

Americas

Flag of the Bahamas Bahamas

Commercial Banks

Defunct Banks

Flag of Barbados Barbados

Central Bank

Commercial Banks

Development Banks

Foreign-owned banks

Flag of Belize Belize

Flag of Bermuda Bermuda

Flag of Brazil Brazil

Central Bank

Major privately-owned banks

Government-owned banks

Merged

Foreign-owned banks

Merged or defunct banks

Flag of Canada Canada

Main article: List of banks in Canada

Central Bank

Big Six banks

Other banks

Defunct or merged banks

Flag of Colombia Colombia

Commercial Banks

Flag of Costa Rica Costa Rica

Central Bank

Government-owned banks

Commercial Banks

Flag of Dominica Dominica

Commercial Banks

Branches of Foreign Banks

Foreign-owned Banks

Flag of Grenada Grenada

Commercial Banks

Branches of Foreign Banks